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Why does Google recommend building a Mobile Optimized Website?

why-does-google-recommend-building-a-mobile-optimized-website

Mobile is changing the world. Today, everyone has smartphones with them, continuously communicating and looking for information. As of April 2022, there were 5 billion internet users worldwide, which is 63 percent of the global population.Of this total, 4.65 billion were social media users. Smartphones are also the most popular type of mobile handsets. The latest smartphone users statistics show that of all the mobile devices being used today, 76.9 percent are smartphones.

So, if you haven’t made your website mobile-friendly, you should. The most of the users coming to your website are likely to be using a mobile device. If your website is not mobile-friendly, it can be difficult to view and use on a mobile device. A non-mobile-friendly website requires users to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the website. Alternatively, the mobile-friendly version is readable and immediately usable.

In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.

Mobile is critical to your business – whether you’re blogging about your favorite sports team, working on the website for your community theater, or selling products to potential clients. Make sure that visitors can have a good experience on your website when they’re visiting from their mobile devices.

On February 26, 2015 Google gave marketers incredible insight into changes they have planned for their search algorithms and the exact day they will go into effect. Specifically, they announced that on April 21, 2015 mobile search engine results pages will be impacted by the mobile-friendliness of a website.

Responsive web design means that the page uses the same URL and the same code whether the user is on a desktop computer, tablet, or mobile phone – only the display adjusts or responds according to the screen size. Google recommends using responsive web design over other design patterns. One of the benefits of responsive web design is that you only need to maintain one version of your site instead of two. You don’t have to maintain the desktop site and the mobile version. You’ll maintain only one site for both desktop and mobile visitors.


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