Business & Marketing
ROI Calculator
Return on what a campaign cost and what it brought in.
Campaign (₹)
Return
- Net return
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- ROI (net ÷ spent)
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- ROAS (revenue ÷ spent)
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- Cost per result
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- Revenue per result
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Spent
Revenue
About the ROI Calculator
An ROI calculator for a campaign. Enter the cost and the revenue to see the return on investment and the return on ad spend.
How to use the ROI Calculator
- Enter what the campaign cost.
- Enter the revenue it brought in.
- Add a result count if you want the cost and revenue of each lead or order.
- Read the ROI and the ROAS.
What to check
ROI is the net return divided by the cost. ROAS is the revenue divided by the cost.
What is a good ROI?
That depends on the margin of what you sell. Compare the result with the profit you need after costs.
Is ROAS the same as ROI?
No. ROAS ignores the profit left after the cost of the goods or service. ROI uses the net return.
ROI is (revenue − cost) ÷ cost. ROAS is revenue ÷ cost. The result uses only the numbers you enter.