{"id":8976,"date":"2020-09-14T11:00:00","date_gmt":"2020-09-14T11:00:00","guid":{"rendered":"https:\/\/aviancetechnologies.com\/blog\/intel-hides-the-unannounced-iris-xe-max-gpu-brand-in-a-promo-video\/"},"modified":"2020-09-14T11:00:00","modified_gmt":"2020-09-14T11:00:00","slug":"intel-hides-the-unannounced-iris-xe-max-gpu-brand-in-a-promo-video","status":"publish","type":"post","link":"https:\/\/aviancetechnologies.com\/blog\/intel-hides-the-unannounced-iris-xe-max-gpu-brand-in-a-promo-video\/","title":{"rendered":"Intel hides the unannounced Iris Xe Max GPU brand in a promo video"},"content":{"rendered":"<p>\u00a0\u00a0<br \/>\n[responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;]<\/p>\n<h2>Intel hides the unannounced Iris Xe Max GPU brand in a promo video<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2020\/09\/Intel-hides-the-unannounced-Iris-Xe-Max-GPU-brand-in.jpg\" \/><\/p>\n<div id=\"drr-container\" itemprop=\"articleBody\">\n<p>Intel appears to have hidden\u00a0Iris Xe Max, an unannounced version of its Xe GPU branding, inside of the \u201csizzle reel\u201d for its new logo.<\/p>\n<p>Fast-forward thirty-six seconds into Intel\u2019s <a href=\"https:\/\/www.youtube.com\/watch?v=XpglSazGh0E&amp;feature=youtu.be&amp;t=55&amp;ab_channel=Intel\" rel=\"nofollow\">\u201dWonderful New Look\u201d<\/a> video, and you\u2019ll see that Intel has published an array of its new logos\u2014everything from the Celeron to the Pentium to the Xeon. To the upper left, however, is something new: a logo touting the Iris Xe Max, a brand that hasn\u2019t been announced yet.\u00a0Unfortunately, most of the comments attached to the promo reel hiding the new Intel Xe Max brand focused on the new Intel jingle 57 seconds in\u2014which, well, <a href=\"https:\/\/twitter.com\/markhachman\/status\/1301909133226983426\" rel=\"nofollow\">sounds pretty unflattering<\/a>.\u00a0<\/p>\n<figure class=\"large\">\n<div class=\"embed-wrapper\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/XpglSazGh0E?start=36\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"> <\/iframe><\/p>\n<\/div>\n<\/figure>\n<p>An Intel representative confirmed that you\u2019ll hear more about the Iris Xe Max in the future. \u201cWe\u2019ll have more details to share about that at a later date,\u201d she said in an email.<\/p>\n<p>When Intel launched its 11th-gen Tiger Lake mobile Core processors earlier this month, Intel revealed a trio of Core i5 and Core i7 processors, including the Core i5-1135G7 and the Core i7-1165G7, which carried the same \u201cG7\u201d suffix. The number of EU graphics cores varied significantly: 80 on the Core i5-1135G7, and 96 on the Core i7-1165G7. Intel, however, used the Iris Xe branding for both.<\/p>\n<p>It\u2019s possible that we\u2019ll see a more robust Iris Xe Max integrated GPU. A day before Intel launched its Tiger Lake chips, a Twitter user called APISAK <a href=\"https:\/\/twitter.com\/TUM_APISAK\/status\/1300366332727181313\" rel=\"nofollow\">noticed<\/a> an Iris Xe integrated GPU clocked at 1,650MHz, significantly higher than the 1.35GHz of the highest-performing mobile part in Intel\u2019s current Tiger Lake lineup, the Core i7-1185G7. If that\u2019s a legitimate leak, such a GPU might be an ideal candidate for an Intel Xe Max branding.<\/p>\n<p>This wouldn\u2019t be the only detail that somehow missed Intel\u2019s official Tiger Lake launch. In a Medium post from the same Tiger Lake launch day, Intel executive Boyd Phelps said the company plans to launch an 8-core \u201cTiger Lake\u201d chip alongside its already-announced 4-core offerings. Intel also revealed later that the first Tiger Lake laptops would ship in October.\u00a0<\/p>\n<p>What other Easter eggs have we not discovered yet?<\/p>\n<div class=\"end-note\">\n<p>\t\t<!-- blx4 #2008 blox4.html  --><\/p>\n<div id=\"\" class=\"blx blxParticleendnote blxM2008  blox4_html  blxC24068\">Note: When you purchase something after clicking links in our articles, we may earn a small commission. Read our affiliate link policy for more details.<\/div>\n<\/div><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<div class=\"post-item-metadata entry-meta\">\n<p class=\"has-background has-very-light-gray-background-color\">Disclaimer: Content may be edited for style and length.\u00a0<a class=\"newsium-categories category-color-1\" href=\"https:\/\/www.pcworld.com\/article\/3575117\/intel-hides-the-unannounced-iris-xe-max-gpu-brand-in-a-promo-video.html#tk.rss_all\" target=\"_blank\" rel=\"noopener noreferrer\">Story Source<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] Intel hides the unannounced Iris Xe Max GPU brand in a promo video Intel appears to have hidden\u00a0Iris Xe Max, an unannounced version of its Xe GPU branding, inside of the \u201csizzle reel\u201d for its new logo. Fast-forward thirty-six seconds into Intel\u2019s \u201dWonderful New &#8230; <a title=\"Intel hides the unannounced Iris Xe Max GPU brand in a promo video\" class=\"read-more\" href=\"https:\/\/aviancetechnologies.com\/blog\/intel-hides-the-unannounced-iris-xe-max-gpu-brand-in-a-promo-video\/\" aria-label=\"Read more about Intel hides the unannounced Iris Xe Max GPU brand in a promo video\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":8977,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-8976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-laptops"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intel hides the unannounced Iris Xe Max GPU brand in a promo video - Aviance Technologies<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intel hides the unannounced Iris Xe Max GPU brand in a promo video - Aviance Technologies\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] Intel hides the unannounced Iris Xe Max GPU brand in a promo video Intel appears to have hidden\u00a0Iris Xe Max, an unannounced version of its Xe GPU branding, inside of the \u201csizzle reel\u201d for its new logo. Fast-forward thirty-six seconds into Intel\u2019s \u201dWonderful New ... 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