{"id":8758,"date":"2020-09-10T19:03:16","date_gmt":"2020-09-10T19:03:16","guid":{"rendered":"https:\/\/aviancetechnologies.com\/blog\/return-of-the-king-ninja-a-video-game-star-goes-back-to-twitch\/"},"modified":"2020-09-10T19:03:16","modified_gmt":"2020-09-10T19:03:16","slug":"return-of-the-king-ninja-a-video-game-star-goes-back-to-twitch","status":"publish","type":"post","link":"https:\/\/aviancetechnologies.com\/blog\/return-of-the-king-ninja-a-video-game-star-goes-back-to-twitch\/","title":{"rendered":"Return of the King: Ninja, a Video Game Star, Goes Back to Twitch"},"content":{"rendered":"<p>\u00a0\u00a0 <\/p>\n<p>[responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;]<\/p>\n<h2>Return of the King: Ninja, a Video Game Star, Goes Back to Twitch<\/h2>\n<p><\/p>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">BERKELEY, Calif. \u2014 In 2010, LeBron James made \u201cThe Decision,\u201d leaving his hometown Cleveland Cavaliers for the Miami Heat and upending the N.B.A.<\/p>\n<p class=\"css-158dogj evys1bk0\">Several months ago, Tom Brady shocked the N.F.L. by choosing to play for the Tampa Bay Buccaneers and leaving his longtime team, the New England Patriots, with whom he had won six Super Bowls.<\/p>\n<p class=\"css-158dogj evys1bk0\">And on Thursday, Tyler Blevins, a 29-year-old video game superstar known as Ninja, made a choice that set off similar reverberations in the gaming world. The Fortnite player, who became famous by livestreaming his play to millions of fans, said that he was returning to stream exclusively on Twitch, the Amazon-owned platform where he built his enormous following.<\/p>\n<p class=\"css-158dogj evys1bk0\">\u201cI am excited to get back to streaming full time and connecting with my loyal fan base,\u201d Mr. Blevins said in a statement.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">To accompany the decision, he also released a short Twitter video in which he stared straight at the camera as upbeat music played. \u201cA new chapter begins \u2026\u201d the video said, followed by the emoji of a bomb, animated images of Mr. Blevins and finally, the big reveal \u2014 the purple Twitch logo.<\/p>\n<p class=\"css-158dogj evys1bk0\">\u201cIn this next chapter, I\u2019m going to make it a point to elevate and bring more eyes to underrepresented creators,\u201d Mr. Blevins said. \u201cI am looking forward to working with Twitch to demonstrate how this amazing community of gamers can make a meaningful impact.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">The terms of the multiyear deal between Mr. Blevins and Twitch were unclear, but the move was a win for the platform. Twitch has dominated the video game livestreaming industry, but it <a target=\"_blank\" class=\"css-1g7m0tk\" href=\"https:\/\/www.nytimes.com\/2019\/08\/01\/arts\/mixer-ninja-twitch-fortnite.html\" title=\"\" rel=\"noopener noreferrer\">lost Mr. Blevins to the upstart platform Mixer, which was owned by Microsoft, in 2019. Mr. Blevins reportedly earned $20 million to $30 million to switch to Mixer \u2014 until Mixer announced in June that it was shutting down.<\/p>\n<p class=\"css-158dogj evys1bk0\">In the ensuing months, where Mr. Blevins would end up next was a subject of rampant speculation. Fans even pointed to the color of his brightly dyed hair as evidence of which platform he might choose.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">Mr. Blevins fueled the gossip with cryptic tweets and a brief appearance streaming his signature game, <a target=\"_blank\" class=\"css-1g7m0tk\" href=\"https:\/\/www.nytimes.com\/2020\/07\/08\/technology\/ninja-fortnite-youtube.html\" title=\"\" rel=\"noopener noreferrer\">Fortnite, on YouTube in July. His return to Twitch immediately delighted fans and fellow streamers.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">Michael Aragon, a Twitch vice president, said the site was \u201cthrilled\u201d with the return of its top attraction.<\/p>\n<p class=\"css-158dogj evys1bk0\">\u201cTyler is an iconic force in the gaming community, and it\u2019s been amazing to see the impact he\u2019s made on the industry and broader culture,\u201d Mr. Aragon said in a statement. \u201cGaming \u2014 and the people who love it \u2014 are being recognized by a broad mainstream audience now in part because of Tyler, and we know he\u2019s just getting started.\u201d<\/p>\n<p class=\"css-158dogj evys1bk0\">Mr. Blevins has an almost unparalleled ability to draw a following. Even though he has not streamed on Twitch since he left last year, he is still the top streamer on the site, with <a target=\"_blank\" class=\"css-1g7m0tk\" href=\"https:\/\/twitchtracker.com\/channels\/most-followers\" title=\"\" rel=\"noopener noreferrer\">15 million followers \u2014 six million more than the next-highest streamer. He was expected to celebrate his return with a livestream on Thursday afternoon.<\/p>\n<p class=\"css-158dogj evys1bk0\">Doron Nir, the chief executive of the livestreaming services provider StreamElements, said Mr. Blevins\u2019s move was the latest salvo in the livestreaming battle being fought by major sites.<\/p>\n<p class=\"css-158dogj evys1bk0\">\u201cNinja\u2019s return to Twitch helps solidify it as the leading destination for livestreaming, but the other platforms are still alive and well,\u201d he said, pointing to YouTube and Facebook Gaming.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div class=\"post-item-metadata entry-meta\">\n<p class=\"has-background has-very-light-gray-background-color\">Disclaimer: Content may be edited for style and length.\u00a0<a class=\"newsium-categories category-color-1\" href=\"https:\/\/www.nytimes.com\/2020\/09\/10\/business\/ninja-stream-twitch.html\" target=\"_blank\" rel=\"noopener noreferrer\">Story Source<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] Return of the King: Ninja, a Video Game Star, Goes Back to Twitch BERKELEY, Calif. \u2014 In 2010, LeBron James made \u201cThe Decision,\u201d leaving his hometown Cleveland Cavaliers for the Miami Heat and upending the N.B.A. Several months ago, Tom Brady shocked the N.F.L. &#8230; <a title=\"Return of the King: Ninja, a Video Game Star, Goes Back to Twitch\" class=\"read-more\" href=\"https:\/\/aviancetechnologies.com\/blog\/return-of-the-king-ninja-a-video-game-star-goes-back-to-twitch\/\" aria-label=\"Read more about Return of the King: Ninja, a Video Game Star, Goes Back to Twitch\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":8759,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,30],"tags":[],"class_list":["post-8758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Return of the King: Ninja, a Video Game Star, Goes Back to Twitch - Aviance Technologies<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Return of the King: Ninja, a Video Game Star, Goes Back to Twitch - Aviance Technologies\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] Return of the King: Ninja, a Video Game Star, Goes Back to Twitch BERKELEY, Calif. \u2014 In 2010, LeBron James made \u201cThe Decision,\u201d leaving his hometown Cleveland Cavaliers for the Miami Heat and upending the N.B.A. Several months ago, Tom Brady shocked the N.F.L. ... 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Aviance Technologies","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Return of the King: Ninja, a Video Game Star, Goes Back to Twitch - Aviance Technologies","og_description":"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] Return of the King: Ninja, a Video Game Star, Goes Back to Twitch BERKELEY, Calif. \u2014 In 2010, LeBron James made \u201cThe Decision,\u201d leaving his hometown Cleveland Cavaliers for the Miami Heat and upending the N.B.A. Several months ago, Tom Brady shocked the N.F.L. ... 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