{"id":8723,"date":"2020-09-10T10:45:00","date_gmt":"2020-09-10T10:45:00","guid":{"rendered":"https:\/\/aviancetechnologies.com\/blog\/emotional-labor-is-a-store-clerk-confronting-a-maskless-customer\/"},"modified":"2020-09-10T10:45:00","modified_gmt":"2020-09-10T10:45:00","slug":"emotional-labor-is-a-store-clerk-confronting-a-maskless-customer","status":"publish","type":"post","link":"https:\/\/aviancetechnologies.com\/blog\/emotional-labor-is-a-store-clerk-confronting-a-maskless-customer\/","title":{"rendered":"Emotional Labor Is a Store Clerk Confronting a Maskless Customer"},"content":{"rendered":"<p>\u00a0\u00a0 <\/p>\n<p>[responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;]<\/p>\n<h2>Emotional Labor Is a Store Clerk Confronting a Maskless Customer<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/static.scientificamerican.com\/sciam\/cache\/file\/EF2456CD-62CF-4CE8-B034CE75FED60004_source.jpg\" \/><\/p>\n<div>\n<p>Two men walked into a Trader Joe\u2019s supermarket in Manhattan near closing time one day in July. When an employee asked them to put on masks, they allegedly proceeded to rip a mask from one worker\u2019s face, hit another and pull the hair of a third.<\/p>\n<p>Such physical attacks are less common than a string of expletives when a customer is asked to wear a face covering as a safeguard against COVID-19 transmission. But amid the stress of a dangerous global pandemic, combined with the extreme political polarization of protective measures in the U.S., there have still been an alarming number of outright assaults.<\/p>\n<p>The Centers for Disease Control and Prevention recently issued guidance saying employees at retail establishments and other service business should refrain from arguing with a customer when confronted with an attack or threat of violence over a request to put on a mask. If at all possible, they should retreat to a safe, lockable room.<\/p>\n<p>Since March, anyone who works in a supermarket or other retail business now has a complex job description that goes beyond stocking shelves or running a cash register. It has become necessary to appease the antimask contingent but also to maximize a customer\u2019s chances of traversing a store\u2019s narrow aisles without testing positive for COVID-19 a few days later.<\/p>\n<p>The emotional balancing act required to juggle fear for one\u2019s personal safety with a professional steadiness in the face of a circulating pathogen that can sicken and kill continues to challenge the people who show up on the job each day\u2014whether they be critical care physicians or supermarket cashiers.<\/p>\n<p>Almost 40 years ago, sociologist Arlie Russell Hochschild, now a professor emerita at the University of California, Berkeley, began an examination of the task of keeping emotions in check in service sector jobs. She observed\u00a0flight attendants\u2014who were taught to keep smiling, no matter how difficult a passenger might get\u2014and authored <em>The Managed Heart: Commercialization of Human Feeling<\/em>. To describe such required exertions, Hochschild came up with the term \u201cemotional labor\u201d\u2014a concept that now has relevance to the harsh stresses confronted by essential workers. <em>Scientific American<\/em> recently asked her about emotional labor in the time of COVID-19.<\/p>\n<p>[<em>An edited transcript of the interview follows<\/em>.]<\/p>\n<p><strong>A Google search of \u201cemotional labor\u201d brings up hundreds of thousands of references. But it still seems useful to define the term and perhaps to discuss how it has evolved over the years. Can you give a brief explanation?<\/strong><\/p>\n<p>As I defined it in my 1983 book <em>The Managed Heart,<\/em> emotional labor is the work we do to evoke or suppress feeling or emotion in the service of doing paid work\u2014that is, by managing emotion. Usually it goes along with mental work and physical work, but it is, in itself, a singular form of labor. It calls for a distinct kind of skill, offers its own kind of reward and exacts its own kind of costs. The economy was once mainly based on premechanized jobs, such as those of lumberjacks, coal miners, farmers\u2014jobs calling for physical labor. Such workers managed their emotions, too, of course\u2014a farmer cursing a rainless sky, a miner fearing a collapse in his mine\u2014but such feelings are incidental to, and not an intrinsic part of, their work as it is for service sector workers required to conduct face-to-face or voice-to-voice contact with the public.<\/p>\n<p>In <em>The Managed Heart,<\/em> I describe the work of flight attendants\u2014whose job (in some airlines) is to try to be \u201cnicer than natural\u201d\u2014and bill collectors\u2014whose job (in some agencies) is to be nastier than natural. Most of us\u2014teachers, nurses, social workers, sales clerks, tattoo parlor artists, prison guards, nannies, eldercare workers, wedding planners, funeral parlor attendants\u2014do emotional labor that falls somewhere between these two extremes.<\/p>\n<p>Sometimes the job calls for <em>displaying<\/em> the right emotion, as when a funeral parlor attendant feigns sorrow and performs what I call \u201csurface acting.\u201d Other times it calls for trying to <em>really feel<\/em> the feeling appropriate to the moment and the job\u2014what I call \u201cdeep acting.\u201d<\/p>\n<p>Off the job, as friends, parents, siblings, co-parishioners, we are called on to manage our feelings, too, of course. We comfort a frightened child, calm a rageful neighbor, grieve a lost parent. Here we are called to manage our emotions, but we\u2019re not paid for it. So I give this a different name: \u201cemotion work,\u201d as opposed to \u201cemotional labor.\u201d<\/p>\n<p><strong>The pandemic has brought about an outpouring of gratitude toward frontline workers, whether at the hospital or supermarket. But it has also created an intense amount of stress: The nurse who has to hold it together when telling people they can\u2019t see a dying family member. The store employee who receives abuse from customers after they encounter a bare shelf when looking for disinfecting wipes. Do you think that your ideas about emotional labor can help explain what these essential workers are feeling? <\/strong><\/p>\n<p>Oh, yes. The demands on first responders are often intense. When I say \u201cfirst responder,\u201d I refer to many workers: doctors and nurses\u2014especially those working in the ICU [intensive care unit]\u2014nurses\u2019 aides, EMTs, paramedics and physical therapists, as well as childcare workers, nursing home care givers, security personnel, food service deliverers and servers, janitors, mail carriers, bus, taxi, Uber and Lyft drivers, teachers, hotel and restaurant workers, and others in \u201cessential jobs\u201d maintaining daily contact with the public\u2014some of whom are, or may be, sick.<\/p>\n<p>They do emotional labor of two broad types. One, I would call \u201cbracketing.\u201d This refers to the effort to get our own, often extreme, anxieties \u201cbehind\u201d us. Emotionally speaking, this calls for the work of temporarily detaching ourselves from a set of feelings that emerge\u2014sadness, anxiety, panic\u2014in response to events, real or imagined, in our own life. An ICU nurse who is intubating an ill patient may be strongly reminded of her own mother who\u2019s developed a bad cough. Or she may worry she is exposing her small children to COVID-19 or [she may have] left a pet dog at home for the length of a 10-hour shift. These worries don\u2019t arise from the job itself. They are on her mind and require the emotional labor of \u201csetting aside,\u201d or bracketing, situations away from work. Bracketing is the work of maintaining focus on an immediate task, of telling oneself again and again, \u201cI can\u2019t worry about my own situation now.\u201d<\/p>\n<p><strong>You mentioned another type. Can you describe it?<\/strong><\/p>\n<p>A second type of emotional labor of COVID-19 first responders is \u201cbridging.\u201d It includes a broad category of emotional tasks. In bridging, we\u2019re focusing on the urgent needs of those stricken by COVID-19 and must try to empathize with the victims of it\u2014bridging the differences between self and victim. As one exemplary EMT said, \u201cI try to think of every patient as like a member of my family.\u201d<\/p>\n<p>And circumstances can be dire because COVID-19 adds new danger to preexisting ones. The very poor and homeless, for example\u2014already desperate for warmth and food, comfort\u2014now fear the spread of illness or may be in denial of it. Prisoners, already lonely, some mentally ill, now face fear of contagion. Public hospitals, already facing scarcities, are now overwhelmed with more sick patients than there are beds. Working with populations in these hotspots forces the emotional laborer to confront chaos [and] pandemonium and deal with their own sense of horror, similar to that faced by soldiers in wartime. Many first responders trained as civilians are now faced with the equivalent of war. The internal task for the emotional laborer is to absorb\u2014meaning to manage feelings about\u2014immediate horrors while not feeling overwhelmed by them.<\/p>\n<p>In bridging to the needs of others, workers may have to deal with their own sense of failure. The EMT mentioned above reported sadly about a patient, \u201cHe died on my stretcher.\u201d Workers also have to deal with the anger of family members. Helpless to rescue a loved one, a family member may lash out in anger and displace blame onto the caregiver: \u201cYou failed\u201d or \u201cThis hospital failed.\u201d A defiant shopper may express outrage at being required to wear a mask, requiring the store worker to mollify, absorb, listen nonreactively to angry talk and threatening gestures. Or a worker may genuinely feel remorse at a failure to rescue a needy patient.<\/p>\n<p><strong>Does having to maintain one\u2019s composure while risking one\u2019s own health raise the possibility of long-lasting psychological consequences?<\/strong><\/p>\n<p>Yes, frontline workers can become shell-shocked or develop PTSD [post-traumatic stress disorder] or simply burn out.<\/p>\n<p><strong>Does emotional labor also have relevance to the country\u2019s race-related tensions? The <\/strong><strong>Strike for Black Lives<\/strong><strong> on June 10 was partially thought of as a respite from the emotional labor of being Black in academia\u2014having to appear at diversity workshops, mentor Black students, and the like.<\/strong><\/p>\n<p>Yes, here a person is often addressed in ways that don\u2019t correspond with their self-definition. A Black person may be treated as a \u201crepresentative\u201d of \u201call black people\u201d\u2014\u201cTell me how you people feel\u201d\u2014in ways that jar or alienate. Or in other ways, people of color\u2014and, really, minorities of every sort\u2014face the task of peeling off other people\u2019s projections onto them: \u201cYou must be affirmative action hires.\u201d Any member of a minority, whether based on gender, sexuality, religion, disability or personality, is tacitly given the extra emotional task of helping others relate to oneself in a relaxed and accepting way.<\/p>\n<p><strong>You have also written about the inequities in housework in your book <em>The Second Shift<\/em>. Do you think extended quarantines and lockdowns have exacerbated stresses related to domestic responsibilities\u2014that is, when couples must work at home while tending to children and having to deal with all the tasks of running a household as well?<\/strong><\/p>\n<p>On the other side of the \u201cbrackets\u201d mentioned above is the world of children, parents, lovers, friends. The \u201csecond shift\u201d is an additional source of demands because it requires our effort to stay closely attuned to loved ones, address their primal needs while hoping and trying for a parallel attunement to one\u2019s own\u2014also sometimes overwhelming\u2014needs. Loved ones may feel abandoned by the preoccupied frontline worker and so feel angry and hurt. One may feel guilty for subtracting attention from needy children or a spouse. And the frontline worker may have to ask preoccupied family members for help in recovering from an overwhelming day.<\/p>\n<p><strong>Is there any other important issue that I\u2019m leaving out linked to emotional labor and the pandemic?<\/strong><\/p>\n<p>Yes, underlying any task of emotional labor is a prior notion of the \u201cright way\u201d or \u201cwrong way\u201d to feel at a particular moment\u2014in a particular situation at a particular historical period in a particular culture. It is through \u201cfeeling rules,\u201d as I call them, that we incorporate culture into our daily lives.<\/p>\n<p>Also, balancing: whether bracketing or bridging, at the heart of emotional labor is the art of balancing the need to \u201cmanage\u201d emotion with the need to let go and simply feel emotion. And here, too, we encounter feeling rules in the form of a cultural ideal of balance. But whatever ideal we\u2019re aiming for, in balancing, we need to control our emotions enough but also not too much. That is, partly, we have to discipline our feelings\u2014to play them like a piano: If addressed in anger, not to strike back. Or if addressed in grief and depression, not to descend into it oneself. On the other hand, we need to feel our emotions. Emotion is like sight or hearing: it is a sense through which we know the world and our relationship to it. To go numb is to be struck blind. Hence the importance of knowing about what so many of us practice without giving it the name: emotional labor.<\/p>\n<p><em>Editor\u2019s Note: Besides <\/em>The Managed Heart, <em>there are two other books by Arlie Russell Hochschild that discuss emotional labor: <\/em>The Outsourced Self: Intimate Life in Market Times <em>(Metropolitan Books, 2012) describes the experiences of nannies, eldercare workers, surrogate mothers, life coaches, wedding and birthday planners, and funeral organizers, such as \u201cthe Shiva Sisters.\u201d And <\/em>So How\u2019s the Family and Other Essays <em>(University of California Press, 2013)<\/em> <em>contains several essays on the topic\u2014including \u201cCan Emotional Labor Be Fun?\u201d \u201cRent-a-Mom,\u201d \u201cTime Strategies\u201d and \u201cThe Surrogate\u2019s Womb.\u201d<\/em><\/p>\n<p><em>Read more about the coronavirus outbreak from <\/em>Scientific American<em> here. And read coverage from our international network of magazines here.<\/em><\/p>\n<\/div>\n<div class=\"post-item-metadata entry-meta\">\n<p class=\"has-background has-very-light-gray-background-color\">Disclaimer: Content may be edited for style and length.\u00a0<a class=\"newsium-categories category-color-1\" href=\"http:\/\/rss.sciam.com\/~r\/ScientificAmerican-News\/~3\/GUrVWLgqleg\/\" target=\"_blank\" rel=\"noopener noreferrer\">Story Source<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] Emotional Labor Is a Store Clerk Confronting a Maskless Customer Two men walked into a Trader Joe\u2019s supermarket in Manhattan near closing time one day in July. When an employee asked them to put on masks, they allegedly proceeded to rip a mask from &#8230; <a title=\"Emotional Labor Is a Store Clerk Confronting a Maskless Customer\" class=\"read-more\" href=\"https:\/\/aviancetechnologies.com\/blog\/emotional-labor-is-a-store-clerk-confronting-a-maskless-customer\/\" aria-label=\"Read more about Emotional Labor Is a Store Clerk Confronting a Maskless Customer\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":8724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-8723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emotional Labor Is a Store Clerk Confronting a Maskless Customer - Aviance Technologies<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emotional Labor Is a Store Clerk Confronting a Maskless Customer - Aviance Technologies\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] Emotional Labor Is a Store Clerk Confronting a Maskless Customer Two men walked into a Trader Joe\u2019s supermarket in Manhattan near closing time one day in July. 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Aviance Technologies","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Emotional Labor Is a Store Clerk Confronting a Maskless Customer - Aviance Technologies","og_description":"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] Emotional Labor Is a Store Clerk Confronting a Maskless Customer Two men walked into a Trader Joe\u2019s supermarket in Manhattan near closing time one day in July. When an employee asked them to put on masks, they allegedly proceeded to rip a mask from ... 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