{"id":8154,"date":"2020-09-02T16:45:00","date_gmt":"2020-09-02T16:45:00","guid":{"rendered":"https:\/\/aviancetechnologies.com\/blog\/intels-new-evo-brand-will-highlight-premium-project-athena-notebooks\/"},"modified":"2020-09-02T16:45:00","modified_gmt":"2020-09-02T16:45:00","slug":"intels-new-evo-brand-will-highlight-premium-project-athena-notebooks","status":"publish","type":"post","link":"https:\/\/aviancetechnologies.com\/blog\/intels-new-evo-brand-will-highlight-premium-project-athena-notebooks\/","title":{"rendered":"Intel’s new Evo brand will highlight premium ‘Project Athena’ notebooks"},"content":{"rendered":"

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Intel’s new Evo brand will highlight premium ‘Project Athena’ notebooks<\/h2>\n

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The new Intel Evo sticker you\u2019ll see on laptops this fall is Intel\u2019s answer to the question, \u201cSo what this makes this laptop PC so special, anyway?\u201d<\/p>\n

Ever since Intel launched its Project Athena premium thin-and-light PC program eighteen months ago, Intel and its partners have struggled to communicate what makes their collaboratively designed notebooks better than the rest. Evo is its new signal. In what Intel is informally calling the \u201cProject Athena Second Edition,\u201d Intel told PCWorld<\/em> how it is prioritizing its new Intel Evo brand as a badge to identify these premium ultrabooks, while redefining what they stand for: cloud- and browser-based work.\u00a0\u00a0<\/p>\n

Intel is launching the new Evo brand Wednesday alongside the formal, final unveiling of its 11th-gen Tiger Lake processors. The second edition of the Project Athena platform calls for a minimum specification of either an 11th-gen Intel Core i5\/i7 with Iris Xe graphics, alongside a 12- to 15-inch Full HD (or better) display, a chassis 15mm or thinner, and Intel\u2019s Dynamic Tuning technology.<\/p>\n

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The HP Elite Dragonfly was just one of a number of first-generation Project Athena laptops…but would you know it just from looking at it?<\/p>\n<\/figcaption><\/figure>\n

Intel Evo badges will accompany four new thin-and-light laptops at launch, with more to come: the just-announced Lenovo Yoga 9i, the Asus Zenbook Flip S, the\u00a0Samsung Galaxy Book Flex 5G, and the latest version of the Acer Swift 5. (Will there be an actual sticker? We don\u2019t know for certain, but the Engineered for Mobile Performance \u201cvisual identifier\u201d used for Athena notebooks was just for in-store displays.)<\/p>\n

In all, twenty Evo designs are expected by the end of the year, Intel executives said. Intel Evo stickers will appear on laptops from Acer, Asus, Dell, HP, Lenovo, and Samsung, as before. But as Intel promised, there will be new additions for 2020: Dynabook, LG, and MSI. Does the latter signify that we\u2019ll see an Intel Evo gaming PC? Intel isn\u2019t saying.<\/p>\n

What\u2019s inside an Evo PC?<\/h2>\n

The fundamental premise of what Intel is trying to accomplish with Project Athena, or Evo, hasn\u2019t changed: work with PC makers to co-design laptops that are quick to respond, always connected, and can last all day on a single charge. Over fifty first-generation \u201cAthena\u201d PCs shipped from Intel\u2019s partners. But the \u201cAthena\u201d designation was never really loudly trumpeted, sometimes appearing on a spec sheet and little more. The new Evo brand may help change that.<\/p>\n

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Here are the basic specifications of an Evo PC. Naturally, Intel\u2019s new Intel Tiger Lake processor is a fundamental component.<\/p>\n<\/figcaption><\/figure>\n

Intel has promised significant gains in clock speed for its 11th-gen Tiger Lake chip, including delivering what it calls the \u201cbest ultraportable gaming experience,\u201d including a doubling of gaming performance over the 10th-gen Ice Lake processor. But productivity still seems to be the focus for the Athena platform and Evo badge: Intel promises 20 percent more performance in office applications than competing platforms, meaning AMD\u2019s Ryzen.<\/p>\n

\u201cEvo will be the key focus for the rest of this year and into next year,\u201d said Josh Newman,\u00a0vice president and general manager of PC Innovation Segments in Intel\u2019s Client Computing Group, in an interview. \u201cThese will be the best laptops for getting things done.\u201d<\/p>\n