{"id":6768,"date":"2020-08-14T22:21:37","date_gmt":"2020-08-14T22:21:37","guid":{"rendered":"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/"},"modified":"2020-08-14T22:21:37","modified_gmt":"2020-08-14T22:21:37","slug":"how-apples-30-app-store-cut-became-a-boon-and-a-headache","status":"publish","type":"post","link":"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/","title":{"rendered":"How Apple\u2019s 30% App Store Cut Became a Boon and a Headache"},"content":{"rendered":"<p>\u00a0\u00a0 <\/p>\n<p>[responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;]<\/p>\n<h2>How Apple\u2019s 30% App Store Cut Became a Boon and a Headache<\/h2>\n<p><\/p>\n<div>\n<p class=\"css-158dogj evys1bk0\">Before Mr. Cook\u2019s testimony to Congress, at a House hearing focused on the power of Big Tech, Apple commissioned a study that showed its cut was in line with what many other platforms charged for similar distribution, including the app stores from Google, Microsoft and Samsung, and the game stores from Nintendo, Sony\u2019s PlayStation and Microsoft\u2019s Xbox.<\/p>\n<p class=\"css-158dogj evys1bk0\">Amazon\u2019s Twitch gaming platform collects 50 percent, according to the study. By comparison, Amazon, eBay and Walmart charge 6 percent to 17 percent for sales of goods on their websites, the study said.<\/p>\n<p class=\"css-158dogj evys1bk0\">What the study didn\u2019t note: Apple popularized the 30 percent cut.<\/p>\n<p class=\"css-158dogj evys1bk0\">It applied that rate on any purchases of an app in 2008, and then a year later on any transactions inside of apps for digital goods and services, such as a virtual currency in a game or a subscription to a music, TV or dating app. Apple does not take a cut of apps\u2019 sales of advertising or physicals goods, and thus most apps don\u2019t pay a fee.<\/p>\n<p class=\"css-158dogj evys1bk0\">So how did Apple arrive at 30 percent?<\/p>\n<p class=\"css-158dogj evys1bk0\">There was some precedent; Apple had been charging roughly the same commission on music sales on its iTunes software. For each 99 cent song it sold, Apple passed on 72 cents to major music labels and 62 cents to independent labels, according to The Wall Street Journal in 2007.<\/p>\n<p class=\"css-158dogj evys1bk0\">When Apple began setting rules for the App Store, \u201c30 percent was just kind of a no-brainer,\u201d said Mr. Shoemaker, who joined the company in early 2009. \u201cIt was, \u2018Of course that\u2019s what we\u2019re going to use.\u2019 Nobody questioned it.\u201d<\/p>\n<p class=\"css-158dogj evys1bk0\">In 2008, when Apple introduced the App Store, the company\u2019s late co-founder Steve Jobs told The New York Times: \u201cWe are not trying to be business partners\u201d with app developers. Rather, he added, Apple wanted to \u201csell more iPhones.\u201d<\/p>\n<p class=\"css-158dogj evys1bk0\">At the time, there was far less pushback from app developers, in part because the App Store was so nascent and the digital transactions were complicated without Apple\u2019s help.<\/p>\n<\/div>\n<div class=\"post-item-metadata entry-meta\">\n<p class=\"has-background has-very-light-gray-background-color\">Disclaimer: Content may be edited for style and length.\u00a0<a class=\"newsium-categories category-color-1\" href=\"https:\/\/www.nytimes.com\/2020\/08\/14\/technology\/apple-app-store-epic-games-fortnite.html\" target=\"_blank\" rel=\"noopener noreferrer\">Story Source<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] How Apple\u2019s 30% App Store Cut Became a Boon and a Headache Before Mr. Cook\u2019s testimony to Congress, at a House hearing focused on the power of Big Tech, Apple commissioned a study that showed its cut was in line with what many other &#8230; <a title=\"How Apple\u2019s 30% App Store Cut Became a Boon and a Headache\" class=\"read-more\" href=\"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/\" aria-label=\"Read more about How Apple\u2019s 30% App Store Cut Became a Boon and a Headache\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":6769,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,30],"tags":[],"class_list":["post-6768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Apple\u2019s 30% App Store Cut Became a Boon and a Headache - Aviance Technologies<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Apple\u2019s 30% App Store Cut Became a Boon and a Headache - Aviance Technologies\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] How Apple\u2019s 30% App Store Cut Became a Boon and a Headache Before Mr. Cook\u2019s testimony to Congress, at a House hearing focused on the power of Big Tech, Apple commissioned a study that showed its cut was in line with what many other ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/\" \/>\n<meta property=\"og:site_name\" content=\"Aviance Technologies\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-14T22:21:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2020\/08\/How-Apples-30-App-Store-Cut-Became-a-Boon-and.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ATN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ATN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\\\/\"},\"author\":{\"name\":\"ATN\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#\\\/schema\\\/person\\\/687e1451a2e1ef0b60e1759f4aeb84bc\"},\"headline\":\"How Apple\u2019s 30% App Store Cut Became a Boon and a Headache\",\"datePublished\":\"2020-08-14T22:21:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\\\/\"},\"wordCount\":379,\"publisher\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/How-Apples-30-App-Store-Cut-Became-a-Boon-and.jpg\",\"articleSection\":[\"NEWS\",\"TECHNOLOGY\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\\\/\",\"url\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\\\/\",\"name\":\"How Apple\u2019s 30% App Store Cut Became a Boon and a Headache - Aviance Technologies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/How-Apples-30-App-Store-Cut-Became-a-Boon-and.jpg\",\"datePublished\":\"2020-08-14T22:21:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\\\/#primaryimage\",\"url\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/How-Apples-30-App-Store-Cut-Became-a-Boon-and.jpg\",\"contentUrl\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/How-Apples-30-App-Store-Cut-Became-a-Boon-and.jpg\",\"width\":1050,\"height\":550},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Apple\u2019s 30% App Store Cut Became a Boon and a Headache\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/\",\"name\":\"Aviance Technologies\",\"description\":\"Latest Technology Trends\",\"publisher\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#organization\",\"name\":\"Aviance Technologies\",\"url\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logo-aviance-tech-news.png\",\"contentUrl\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logo-aviance-tech-news.png\",\"width\":217,\"height\":77,\"caption\":\"Aviance Technologies\"},\"image\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#\\\/schema\\\/person\\\/687e1451a2e1ef0b60e1759f4aeb84bc\",\"name\":\"ATN\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f4c1ca1258ac9b116cff31ef81481958b0b795f6f4698e454fe2c71577aacc62?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f4c1ca1258ac9b116cff31ef81481958b0b795f6f4698e454fe2c71577aacc62?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f4c1ca1258ac9b116cff31ef81481958b0b795f6f4698e454fe2c71577aacc62?s=96&d=mm&r=g\",\"caption\":\"ATN\"},\"url\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/author\\\/webmaster\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Apple\u2019s 30% App Store Cut Became a Boon and a Headache - Aviance Technologies","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How Apple\u2019s 30% App Store Cut Became a Boon and a Headache - Aviance Technologies","og_description":"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] How Apple\u2019s 30% App Store Cut Became a Boon and a Headache Before Mr. Cook\u2019s testimony to Congress, at a House hearing focused on the power of Big Tech, Apple commissioned a study that showed its cut was in line with what many other ... Read more","og_url":"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/","og_site_name":"Aviance Technologies","article_published_time":"2020-08-14T22:21:37+00:00","og_image":[{"width":1050,"height":550,"url":"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2020\/08\/How-Apples-30-App-Store-Cut-Became-a-Boon-and.jpg","type":"image\/jpeg"}],"author":"ATN","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ATN","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/#article","isPartOf":{"@id":"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/"},"author":{"name":"ATN","@id":"https:\/\/aviancetechnologies.com\/blog\/#\/schema\/person\/687e1451a2e1ef0b60e1759f4aeb84bc"},"headline":"How Apple\u2019s 30% App Store Cut Became a Boon and a Headache","datePublished":"2020-08-14T22:21:37+00:00","mainEntityOfPage":{"@id":"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/"},"wordCount":379,"publisher":{"@id":"https:\/\/aviancetechnologies.com\/blog\/#organization"},"image":{"@id":"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/#primaryimage"},"thumbnailUrl":"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2020\/08\/How-Apples-30-App-Store-Cut-Became-a-Boon-and.jpg","articleSection":["NEWS","TECHNOLOGY"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/","url":"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/","name":"How Apple\u2019s 30% App Store Cut Became a Boon and a Headache - Aviance Technologies","isPartOf":{"@id":"https:\/\/aviancetechnologies.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/#primaryimage"},"image":{"@id":"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/#primaryimage"},"thumbnailUrl":"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2020\/08\/How-Apples-30-App-Store-Cut-Became-a-Boon-and.jpg","datePublished":"2020-08-14T22:21:37+00:00","breadcrumb":{"@id":"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/#primaryimage","url":"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2020\/08\/How-Apples-30-App-Store-Cut-Became-a-Boon-and.jpg","contentUrl":"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2020\/08\/How-Apples-30-App-Store-Cut-Became-a-Boon-and.jpg","width":1050,"height":550},{"@type":"BreadcrumbList","@id":"https:\/\/aviancetechnologies.com\/blog\/how-apples-30-app-store-cut-became-a-boon-and-a-headache\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aviancetechnologies.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How Apple\u2019s 30% App Store Cut Became a Boon and a Headache"}]},{"@type":"WebSite","@id":"https:\/\/aviancetechnologies.com\/blog\/#website","url":"https:\/\/aviancetechnologies.com\/blog\/","name":"Aviance Technologies","description":"Latest Technology Trends","publisher":{"@id":"https:\/\/aviancetechnologies.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aviancetechnologies.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aviancetechnologies.com\/blog\/#organization","name":"Aviance Technologies","url":"https:\/\/aviancetechnologies.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aviancetechnologies.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2023\/05\/logo-aviance-tech-news.png","contentUrl":"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2023\/05\/logo-aviance-tech-news.png","width":217,"height":77,"caption":"Aviance Technologies"},"image":{"@id":"https:\/\/aviancetechnologies.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/aviancetechnologies.com\/blog\/#\/schema\/person\/687e1451a2e1ef0b60e1759f4aeb84bc","name":"ATN","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f4c1ca1258ac9b116cff31ef81481958b0b795f6f4698e454fe2c71577aacc62?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f4c1ca1258ac9b116cff31ef81481958b0b795f6f4698e454fe2c71577aacc62?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4c1ca1258ac9b116cff31ef81481958b0b795f6f4698e454fe2c71577aacc62?s=96&d=mm&r=g","caption":"ATN"},"url":"https:\/\/aviancetechnologies.com\/blog\/author\/webmaster\/"}]}},"_links":{"self":[{"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/posts\/6768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/comments?post=6768"}],"version-history":[{"count":0,"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/posts\/6768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/media\/6769"}],"wp:attachment":[{"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/media?parent=6768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/categories?post=6768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/tags?post=6768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}