{"id":6321,"date":"2020-08-06T04:50:43","date_gmt":"2020-08-06T04:50:43","guid":{"rendered":"https:\/\/aviancetechnologies.com\/blog\/is-tiktok-a-good-buy-it-depends-on-whats-included\/"},"modified":"2020-08-06T04:50:43","modified_gmt":"2020-08-06T04:50:43","slug":"is-tiktok-a-good-buy-it-depends-on-whats-included","status":"publish","type":"post","link":"https:\/\/aviancetechnologies.com\/blog\/is-tiktok-a-good-buy-it-depends-on-whats-included\/","title":{"rendered":"Is TikTok a Good Buy? It Depends on What\u2019s Included"},"content":{"rendered":"<p>\u00a0\u00a0 <\/p>\n<p>[responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;]<\/p>\n<h2>Is TikTok a Good Buy? It Depends on What\u2019s Included<\/h2>\n<p><\/p>\n<div>\n<p class=\"css-158dogj evys1bk0\">In addition to recreating TikTok\u2019s algorithms, an American acquirer would also need to work quickly to preserve TikTok\u2019s other valuable asset: its creator culture. As my colleague Taylor Lorenz has written, TikTok is home to a large, vibrant community of creative talent, some of whom make a full-time living from the app. Those people are attracted to TikTok partly because the platform gives them a way to reach a mass audience. But they\u2019re also attracted to it because TikTok has cultivated an aura of cool through advertising, striking partnerships with music festivals and other popular events, and hosting exclusive parties for TikTok creators at industry events like VidCon.<\/p>\n<p class=\"css-158dogj evys1bk0\">Already, Facebook is reportedly trying to poach popular TikTok creators for Instagram Reels, its new TikTok clone, by dangling six-figure deals in front of them. And if TikTok is acquired by Microsoft \u2014 a company not historically known for its youth appeal \u2014 creators could sense that it\u2019s time to move on.<\/p>\n<p class=\"css-158dogj evys1bk0\">TikTok could try to lower the risk for an acquirer by striking multiyear exclusive deals with its most popular American creators, the way that platforms like YouTube and Twitch have done. It could also accelerate its plans to let popular users earn money from the platform. But without a firm grip on its A-list talent, TikTok\u2019s acquirer won\u2019t be assured that the platform isn\u2019t losing its edge.<\/p>\n<p class=\"css-158dogj evys1bk0\">Hank Green, a YouTube star and chief executive of the education company Complexly, who has more than 600,000 followers on TikTok, said that a TikTok acquisition could make creators more skeptical of the company\u2019s motives.<\/p>\n<p class=\"css-158dogj evys1bk0\">\u201cOne of the things about TikTok is they\u2019ve been able to make lots of changes really fast, and people are open and receptive to that,\u201d Mr. Green said. \u201cIf you see that change as coming from outside the ecosystem, that can feel like a foreign change.\u201d<\/p>\n<p class=\"css-158dogj evys1bk0\">Many of the people I spoke to agreed that even with the potential pitfalls and unresolved questions, the opportunity to buy TikTok is a once-in-a-decade deal for the right acquirer. Popular, growing social networks are exceedingly rare, and TikTok has already made itself a fixture of American culture in a way that few other apps ever have.<\/p>\n<p class=\"css-158dogj evys1bk0\">\u201cTikTok is compelling, not just because of its large and growing user base, but also because of its platform potential to expand into e-commerce and livestreaming,\u201d said Connie Chan, a partner at the venture capital firm Andreessen Horowitz. \u201cVideo is a fantastic way to sell things and short videos are perfect for product discovery.\u201d<\/p>\n<\/div>\n<div class=\"post-item-metadata entry-meta\">\n<p class=\"has-background has-very-light-gray-background-color\">Disclaimer: Content may be edited for style and length.\u00a0<a class=\"newsium-categories category-color-1\" href=\"https:\/\/www.nytimes.com\/2020\/08\/05\/technology\/tiktok-deal-algorithm.html\" target=\"_blank\" rel=\"noopener noreferrer\">Story Source<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] Is TikTok a Good Buy? It Depends on What\u2019s Included In addition to recreating TikTok\u2019s algorithms, an American acquirer would also need to work quickly to preserve TikTok\u2019s other valuable asset: its creator culture. As my colleague Taylor Lorenz has written, TikTok is home &#8230; <a title=\"Is TikTok a Good Buy? It Depends on What\u2019s Included\" class=\"read-more\" href=\"https:\/\/aviancetechnologies.com\/blog\/is-tiktok-a-good-buy-it-depends-on-whats-included\/\" aria-label=\"Read more about Is TikTok a Good Buy? It Depends on What\u2019s Included\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":6322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,30],"tags":[],"class_list":["post-6321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is TikTok a Good Buy? It Depends on What\u2019s Included - Aviance Technologies<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is TikTok a Good Buy? It Depends on What\u2019s Included - Aviance Technologies\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] Is TikTok a Good Buy? It Depends on What\u2019s Included In addition to recreating TikTok\u2019s algorithms, an American acquirer would also need to work quickly to preserve TikTok\u2019s other valuable asset: its creator culture. As my colleague Taylor Lorenz has written, TikTok is home ... 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