{"id":6299,"date":"2020-08-05T15:39:00","date_gmt":"2020-08-05T15:39:00","guid":{"rendered":"https:\/\/aviancetechnologies.com\/blog\/blog\/whats-wrong-with-intel-former-principal-engineer-unloads\/"},"modified":"2020-08-05T15:39:00","modified_gmt":"2020-08-05T15:39:00","slug":"whats-wrong-with-intel-former-principal-engineer-unloads","status":"publish","type":"post","link":"https:\/\/aviancetechnologies.com\/blog\/whats-wrong-with-intel-former-principal-engineer-unloads\/","title":{"rendered":"What&#8217;s wrong with Intel: Former principal engineer unloads"},"content":{"rendered":"<p>\u00a0\u00a0<br \/>\n[responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;]<\/p>\n<h2>What&#8217;s wrong with Intel: Former principal engineer unloads<\/h2>\n<p><\/p>\n<div id=\"drr-container\" itemprop=\"articleBody\">\n<p>In a blunt video posted late Thursday evening, outspoken former Intel principal engineer Francois Pidnoel offered his advice on how to \u201cfix\u201d Intel CPUs, criticized current leadership for not being engineers, said AVX512 was a misadventure, and declared that it\u2019s only luck AMD hasn\u2019t grabbed more market share.<\/p>\n<p>\u201cFirst, Intel is really out of focus,\u201d Piednoel said in the <a href=\"https:\/\/www.youtube.com\/watch?v=fiKjzeLco6c\" rel=\"nofollow\">nearly hour-long video presentation<\/a>.\u00a0\u201cThe leaders of Intel today are not engineers, they are not people who understand what to design to the market.\u201d\u00a0<\/p>\n<figure class=\"large\">\n<div class=\"embed-wrapper\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/fiKjzeLco6c\" width=\"1193\" height=\"671\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"> <\/iframe><\/p>\n<\/div>\n<\/figure>\n<p>Piednoel said Intel\u2019s technical decisions have largely been \u201cnonsense\u201d since 2016. Incidentally, Piednoel left Intel in 2017 after serving as a principal engineer and performance architect for 20 years, working on CPUs from the Pentium III to the 6th-gen Core i7. The outspoken engineer often made technical presentations and demonstration pitches to the hardware press, passionately arguing why design decisions made by Intel were the right decisions.<\/p>\n<p>Pienoel admitted his information on Intel is essentially \u201cobsolete\u201d and years out of date. That also lets him speak freely as nothing he spoke of was from information obtained under an NDA, he said. Instead, his analysis was mostly based on public information that\u2019s been swirling around Intel.<\/p>\n<p>The entire video is worth a watch for enthusiasts, but we\u2019ve highlighted his most intriguing claims here.<\/p>\n<figure class=\"large \"><a class=\"zoom\" href=\"https:\/\/images.idgesg.net\/images\/article\/2019\/05\/ice-lake-u-series-100796955-orig.jpg\" rel=\"nofollow\"><img border=\"0\" alt=\"intel ice lake u series\" width=\"1200\" height=\"971\" data-imageid=\"100796955\" data-license=\"IDG\" data-original=\"https:\/\/images.idgesg.net\/images\/article\/2019\/05\/ice-lake-u-series-100796955-large.jpg\" class=\"lazy\" loading=\"lazy\"\/><\/a> <small class=\"credit\">Gordon Mah Ung \/ IDG<\/small><figcaption>\n<p>Jamming AVX512 functions into a laptop CPU like this 10th-gen Ice Lake CPU is a mistake, a former Intel engineer said.<\/p>\n<\/figcaption><\/figure>\n<h2>AVX512 is a mistake<\/h2>\n<p>AVX512 is the basis of the DL Boost AI acceleration Intel uses in its Xeon server CPUs, and the technology has found its way into consumer chips such as the 10th-gen Ice Lake laptop CPU. Pidnoel flat-out dismissed including AVX512 in consumer chips as a mistake.<\/p>\n<p>\u201cYou had Skylake and Skylake X for a reason,\u201d Piednoel said. \u201cAVX512 is designed for a race of throughput that is lost to the GPU already. There\u2019s two ways to get throughput. One is to get the throughput is by having larger vectors to your core, and the other way is to have more cores.\u201d<\/p>\n<p>Piednoel, who once told me after Intel\u2019s Pentium 4 misadventure that \u201cwe learned you can\u2019t recompile the world,\u201d seemed to imply the software game wasn\u2019t winning Intel any battle this time either.<\/p>\n<aside class=\"nativo-promo nativo-promo-1 smartphone tablet desktop\" id=\"\"\/>\n<p>\u201cThe state of software out there is really not favoring going larger vectors,\u201d Piednoel said in the video. \u201cIn fact, you can see clearly in Cinebench for example\u2014that is not one of my favorite benchmarks, especially for a laptop where it doesn\u2019t make any sense\u2014but you can see that AMD is winning the battle of throughput.\u00a0It\u2019s because they have more cores and they can afford to have more cores.\u201d<\/p>\n<p>For Piednoel, who basically made a living for two decades slam dunking on AMD CPUs, that last line must particularly sting.<\/p>\n<p>\u201cDadi (Pearlmutter) understood that large vectors in consumer electronics like laptop is bad: 1) More power to deliver it right. 2) Almost no software using it, create larger cores. 3) Good for throughput benchmarks,\u201d Pienoel said. \u201cWho needs this on laptop?\u201d<\/p>\n<p>Piednoel said the decision to pursue AVX512 in consumer chips has made the dies larger and has high power costs. Intel CPUs, for those who don\u2019t know, have long lowered clock speeds for AVX512 workloads.<\/p>\n<aside class=\"nativo-promo nativo-promo-2 tablet desktop smartphone\" id=\"\"\/>\n<p>This probably isn\u2019t new to anyone who heard famed Linux creator Linus Torvalds reach deep to spew anger at Intel\u2019s AVX512 approach just last month.<\/p>\n<p>\u201cI hope AVX512 dies a painful death, and that Intel starts fixing real problems instead of trying to create magic instructions to then create benchmarks that they can look good on,\u201d the <a href=\"https:\/\/www.extremetech.com\/computing\/312673-linus-torvalds-i-hope-avx512-dies-a-painful-death\" rel=\"nofollow\">never-too-shy-to-cut-loose Torvalds said<\/a>.<\/p>\n<figure class=\"large \"><a class=\"zoom\" href=\"https:\/\/images.idgesg.net\/images\/article\/2020\/08\/francois_1-100853652-orig.jpg\" rel=\"nofollow\"><img border=\"0\" alt=\"francois 1\" width=\"1200\" height=\"675\" data-imageid=\"100853652\" data-license=\"Supplied Art\" data-original=\"https:\/\/images.idgesg.net\/images\/article\/2020\/08\/francois_1-100853652-large.jpg\" class=\"lazy\" loading=\"lazy\"\/><\/a> <small class=\"credit\"><a href=\"https:\/\/www.youtube.com\/watch?v=fiKjzeLco6c\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">Francois Piednoel<\/a> <\/small><\/figure>\n<h2>Loss of focus<\/h2>\n<p>Another mistake Intel made was to defocus the company from its core business of making fast CPUs, Piednoel said.\u00a0<\/p>\n<p>Intel went on a diversified buying spree in the last half of the decade that left the company unable to focus on its CPU business. This let bitter rival AMD catch up with it, and the only thing saving Intel from losing a more massive market share is AMD\u2019s volume constraints in making its popular CPUs.<\/p>\n<p>\u201cIntel is very lucky AMD cannot get the volume, to be able to compete,\u201d Piednoel. \u201cIf they were getting volume, the price difference would definitely cost Intel market share a lot more than what they are losing right now.\u201d<\/p>\n<p>Just yesterday AMD reached an all-time high of 20 percent market share in laptops, according to numbers from Mercury Research. We called AMD\u2019s new 7nm Ryzen 4000-series laptop chips \u201cgame-changing\u201d in our review this spring.<\/p>\n<p>\u201cIntel is lucky AMD has capacity constraints and because of this, they can\u2019t grab market share fast enough,\u201d he said. \u201cWe kind of had the same thing when AMD had Athlon 64 and we were basically trying to catch up with Pentium 4 to Conroe.\u201d<\/p>\n<p>Indeed, AMD had made a massive dent in Intel\u2019s performance lead when the Pentium 4 and its Netburst architecture just never closed the door on AMD. For a few years, AMD\u2019s chips were the must-have CPUs, while Pentium 4 was shunned. With Intel\u2019s original \u201cConroe\u201d or Core 2 CPUs in 2006, Intel regained the performance crown and literally hadn\u2019t lost it until AMD\u2019s resurgence with Ryzen in 2017. Intel\u2019s forthcoming Tiger Lake chips will delay the pain, but won\u2019t stop it completely, Piednoel said.<\/p>\n<figure class=\"large \"><a class=\"zoom\" href=\"https:\/\/images.idgesg.net\/images\/article\/2020\/08\/francois_2-100853653-orig.jpg\" rel=\"nofollow\"><img border=\"0\" alt=\"francois 2\" width=\"1200\" height=\"672\" data-imageid=\"100853653\" data-license=\"Supplied Art\" data-original=\"https:\/\/images.idgesg.net\/images\/article\/2020\/08\/francois_2-100853653-large.jpg\" class=\"lazy\" loading=\"lazy\"\/><\/a> <small class=\"credit\"><a href=\"https:\/\/www.youtube.com\/watch?v=fiKjzeLco6c\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">Francois Piednoel<\/a> <\/small><figcaption>\n<p>The former Intel engineer said the original Zen core was praised for SMT performance when in reality, it was just masking poor single-threaded performance.<\/p>\n<\/figcaption><\/figure>\n<h2>Ryzen\u2019s \u201cHyper-Threading\u201d looked good because of poor single-threaded performance<\/h2>\n<p>During his video, Piednoel gets into the technical nitty-gritty of Intel\u2019s Skylake-based core roots, saying the architecture was essentially designed for single-threaded performance and has been enhanced to improve multi-core over the generations.\u00a0<\/p>\n<p>Although Piednoel does compliment AMD for having more throughput, he does say the company\u2019s Zen cores have their own issues. For example, the original Ryzen CPU appeared to offer far more efficiency with its Symmetrical Multi-Threading turned on than you saw with Hyper-Threading enabled on Intel chips.<\/p>\n<p>\u201cWhat people didn\u2019t understand then was that the opportunity for the SMT to gain performance is only as good, or as bad, as your out of order (performance).\u201d Piednoel said. If the out of order performance were as efficient as it is on Intel, there wouldn\u2019t be as much work left for the virtual SMT or Hyper-Threading.<\/p>\n<figure class=\"large \"><a class=\"zoom\" href=\"https:\/\/images.idgesg.net\/images\/article\/2020\/08\/screenshot-2020-08-05-00.20.25-100853654-orig.jpg\" rel=\"nofollow\"><img border=\"0\" alt=\"screenshot 2020 08 05 00.20.25\" width=\"1200\" height=\"675\" data-imageid=\"100853654\" data-license=\"Supplied Art\" data-original=\"https:\/\/images.idgesg.net\/images\/article\/2020\/08\/screenshot-2020-08-05-00.20.25-100853654-large.jpg\" class=\"lazy\" loading=\"lazy\"\/><\/a> <small class=\"credit\">Francois Piednoel<\/small><figcaption>\n<p>Intel should stop trying to sell one core for all Xeon customers and instead design \u201ctake out\u201d niche versions specialized for virtual machine, web servers and super computers, former engineer Franois Piednoel said.<\/p>\n<\/figcaption><\/figure>\n<h2>Xeon should dump unused core space<\/h2>\n<p>Intel\u2019s Xeon chip designs currently leverage the same cores for all uses, from computationally intense super computers to plain old web servers and virtual machines. Such wildly different functions don\u2019t often touch the part of the die the other work loads do, Piednoel said. This can result in 10 percent of space that\u2019s simply wasted for a particular use. That space could be better used to instead add additional cores to better compete for markets that don\u2019t need AVX512.<\/p>\n<p>That, however, he said would require Intel to be flexible. \u201cRight now, Intel is so rigid,\u201d Piednoel said. \u201cIt\u2019s just \u2018I have a core, and I am going to use it everywhere.\u2019\u201d<\/p>\n<p>He said any of Intel\u2019s chip designs teams from IDC, Oregon, or Austin could be put to work designing focused, niche versions of Xeon for more specialized needs rather than selling the same core for all scenarios.<\/p>\n<h2>Only MBA\u2019s rising<\/h2>\n<p>Piednoel didn\u2019t spare words for Intel\u2019s culture, which he said has changed drastically and promotes MBAs over those with technical prowess. This has resulted in\u00a0\u201cno innovation, no aggressive road-maps, and no people driven because they are are discouraged because the MBA\u2019s are the only ones rising,\u201d a bitter sounding Piednoel said. Rather than an audible being called on the fly to counter an AMD product, today\u2019s Intel is simply unwilling to maneuver or push back. Instead, he said, CPU roadmaps are laid out by planners with MBAs who aren\u2019t able to adjust. Right now, Intel\u2019s fabs continue to pump out enough CPUs to keep it profitable, but Piednoel said Intel\u2019s brand is being lost slowly.<\/p>\n<p>\u201cI remember on the launch of the Pentium II, Andy Grove said something to the team, he said \u2018God only gave us one brand. Don\u2019t ever mess it.\u2019 I think right now, we are messing up the brand. So get at it, and work harder to make sure the Extreme Edition is actually Extreme and win.\u201d<\/p>\n<div class=\"end-note\">\n<p>\t\t<!-- blx4 #2008 blox4.html  --><\/p>\n<div id=\"\" class=\"blx blxParticleendnote blxM2008  blox4_html  blxC24068\">Note: When you purchase something after clicking links in our articles, we may earn a small commission. Read our affiliate link policy for more details.<\/div>\n<\/div><\/div>\n<div class=\"post-item-metadata entry-meta\">\n<p class=\"has-background has-very-light-gray-background-color\">Disclaimer: Content may be edited for style and length.\u00a0<a class=\"newsium-categories category-color-1\" href=\"https:\/\/www.pcworld.com\/article\/3569182\/whats-wrong-with-intel-and-how-to-fix-it-former-principal-engineer-unloads.html#tk.rss_all\" target=\"_blank\" rel=\"noopener noreferrer\">Story Source<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] What&#8217;s wrong with Intel: Former principal engineer unloads In a blunt video posted late Thursday evening, outspoken former Intel principal engineer Francois Pidnoel offered his advice on how to \u201cfix\u201d Intel CPUs, criticized current leadership for not being engineers, said AVX512 was a misadventure, &#8230; <a title=\"What&#8217;s wrong with Intel: Former principal engineer unloads\" class=\"read-more\" href=\"https:\/\/aviancetechnologies.com\/blog\/whats-wrong-with-intel-former-principal-engineer-unloads\/\" aria-label=\"Read more about What&#8217;s wrong with Intel: Former principal engineer unloads\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":6300,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-laptops"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What&#039;s wrong with Intel: Former principal engineer unloads - Aviance Technologies<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s wrong with Intel: Former principal engineer unloads - Aviance Technologies\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] What&#8217;s wrong with Intel: Former principal engineer unloads In a blunt video posted late Thursday evening, outspoken former Intel principal engineer Francois Pidnoel offered his advice on how to \u201cfix\u201d Intel CPUs, criticized current leadership for not being engineers, said AVX512 was a misadventure, ... 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Aviance Technologies","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"What's wrong with Intel: Former principal engineer unloads - Aviance Technologies","og_description":"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] What&#8217;s wrong with Intel: Former principal engineer unloads In a blunt video posted late Thursday evening, outspoken former Intel principal engineer Francois Pidnoel offered his advice on how to \u201cfix\u201d Intel CPUs, criticized current leadership for not being engineers, said AVX512 was a misadventure, ... 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