{"id":5957,"date":"2020-08-03T17:00:00","date_gmt":"2020-08-03T17:00:00","guid":{"rendered":"https:\/\/aviancetechnologies.com\/blog\/blog\/hps-pc-chief-explains-why-sustainable-pcs-matter-in-a-pandemic\/"},"modified":"2020-08-03T17:00:00","modified_gmt":"2020-08-03T17:00:00","slug":"hps-pc-chief-explains-why-sustainable-pcs-matter-in-a-pandemic","status":"publish","type":"post","link":"https:\/\/aviancetechnologies.com\/blog\/hps-pc-chief-explains-why-sustainable-pcs-matter-in-a-pandemic\/","title":{"rendered":"HP&#8217;s PC chief explains why sustainable PCs matter in a pandemic"},"content":{"rendered":"<p>\u00a0\u00a0<br \/>\n[responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;]<\/p>\n<h2>HP&#8217;s PC chief explains why sustainable PCs matter in a pandemic<\/h2>\n<p><\/p>\n<div id=\"drr-container\" itemprop=\"articleBody\">\n<p><em>In May, HP claimed that it now offered <a href=\"https:\/\/press.hp.com\/us\/en\/blogs\/2020\/hp-announces-the-worlds-most-sustainable-PC-portfolio.html\" rel=\"nofollow\">the \u201cmost sustainable\u201d PC portfolio<\/a>. Alex Cho, the president of its Personal Systems Group, spoke with\u00a0<\/em><em>PCWorld\u2019s Mark Hachman<\/em><em> to explain why sustainability, materials, and saving power is important even during a pandemic and high unemployment.\u00a0<\/em><em>Below is a transcript of the conversation,\u00a0<\/em><em>edited for space and clarity.<\/em><\/p>\n<p><strong>PCW: HP claims that it offers the most sustainable PC portfolio. I would ask: Why now? Why should people care, when so much else is going on in their lives?<\/strong><\/p>\n<p>Cho: Within personal systems, it\u2019s been particularly important for us. Because it\u2019s not a one-hit wonder. It\u2019s not with one generation. We have been working on this across our portfolio of PCs, all of the accessories and displays, as well as thinking about how it relates to our service business and our thinking about packaging.<\/p>\n<figure class=\"medium right\"><a class=\"zoom\" href=\"https:\/\/images.idgesg.net\/images\/article\/2020\/07\/alex-cho-hp-100853153-orig.jpg\" rel=\"nofollow\"><img border=\"0\" alt=\"alex cho hp\" width=\"300\" height=\"450\" data-imageid=\"100853153\" data-license=\"Supplied Art\" data-original=\"https:\/\/images.idgesg.net\/images\/article\/2020\/07\/alex-cho-hp-100853153-medium.jpg\" class=\"lazy\" loading=\"lazy\"\/><\/a> <small class=\"credit\">HP<\/small><figcaption>\n<p>HP\u2019s Alex Cho.<\/p>\n<\/figcaption><\/figure>\n<p>I would set the context that this is a journey for us. And then fast-forward to where we are today in a world of COVID. Everyone is working through it. We don\u2019t think that it should pause the importance of thinking about the impact that we make, as we are designing solutions.<\/p>\n<p>Sustainability is about three pillars. We\u2019ve talked about people, planet, community\u2014so we don\u2019t just think about the product. And there has never has been a better time for people to recognize that the world is more connected than not.<\/p>\n<p><strong>PCW: Let\u2019s define what sustainability means as far as a PC is concerned. What is it?<\/strong><\/p>\n<p>Cho: It includes the product itself\u2014the type of impact that it makes, whether it\u2019s focused on enabling more use of more post-consumer recycled plastics. We think about greenhouse-gas emissions, we think about not just the product, but the process that that was used to make it as well as the packaging. We do roughly 16 million PCs alone a year, and so packaging is very important, and so we think about single-use plastic packaging. That\u2019s kind of the planet side of this topic.<\/p>\n<p>We also care a lot about communities. Focusing on education around the world is very important because we don\u2019t want to just create something, we want to help it solve problems, and help them to be used for learning. So that\u2019s another way. Again, for us, it\u2019s holistic.<\/p>\n<p><strong>PCW: Can you give me a sense for how much HP itself contributes, versus your suppliers?\u00a0 HP takes motherboards and components and assembles them together inside of an HP-branded chassis. So how much of this is HP\u2019s responsibility?<\/strong><\/p>\n<p>Cho: We actually think it\u2019s very much HP\u2019s\u00a0responsibility, but also something that the value chain participates in. But what do we do that is uniquely ours? The packaging is a decision that we make in the structural material compositions. We announced the world\u2019s first use of ocean-bound plastics, whether might be our <a href=\"https:\/\/www.pcworld.com\/article\/3490326\/hp-elite-dragonfly-review.html\">Elite Dragonfly notebook, or the use of <a href=\"https:\/\/oceanworks.zendesk.com\/hc\/en-us\/articles\/360035037072-What-is-ocean-bound-plastic-\" rel=\"nofollow\">ocean-bound plastics<\/a> in the first display that uses them. And that\u2019s a choice that we make on materials. Now we have them in our workstations. So that\u2019s definitely decisions and levers that we own in the process.<\/p>\n<figure class=\"large \"><a class=\"zoom\" href=\"https:\/\/images.idgesg.net\/images\/article\/2019\/12\/hp_elite_dragonfly_8-100824409-orig.jpg\" rel=\"nofollow\"><img border=\"0\" alt=\"hp elite dragonfly 8\" width=\"1200\" height=\"676\" data-imageid=\"100824409\" data-license=\"IDG\" data-original=\"https:\/\/images.idgesg.net\/images\/article\/2019\/12\/hp_elite_dragonfly_8-100824409-large.jpg\" class=\"lazy\" loading=\"lazy\"\/><\/a> <small class=\"credit\">Gordon Mah Ung<\/small><figcaption>\n<p>HP\u2019s Elite Dragonfly.<\/p>\n<\/figcaption><\/figure>\n<p>When I talk about greenhouse gas emissions, you know, a lot of this is around decisions that we make on the amount of power consumption and energy efficiencies that we architect into it. By the way, in a time of COVID, where you are computing more, you want longer battery life and you want more efficient performance.<\/p>\n<p><strong>PCW: I want to talk about those more in a bit. But let\u2019s just focus on packaging for a second. How has packaging evolved from, say, 10 years ago?<\/strong><\/p>\n<aside class=\"nativo-promo nativo-promo-2 tablet desktop smartphone\" id=\"\"\/>\n<p>Cho: We are changing in multiple areas: Moving away from styrofoam, looking at more simple-use plastic packaging, as well. Being very thoughtful about the overall dimensions, and the amount, and designing the overall package. We have to design for this because they are sensitive components. We want to ensure that they withstand the demands of logistics.<\/p>\n<figure class=\"large \"><a class=\"zoom\" href=\"https:\/\/images.idgesg.net\/images\/article\/2020\/07\/hp-packaging-100853152-orig.jpg\" rel=\"nofollow\"><img border=\"0\" alt=\"hp packaging\" width=\"1200\" height=\"900\" data-imageid=\"100853152\" data-license=\"IDG\" data-original=\"https:\/\/images.idgesg.net\/images\/article\/2020\/07\/hp-packaging-100853152-large.jpg\" class=\"lazy\" loading=\"lazy\"\/><\/a> <small class=\"credit\">Mark Hachman \/ IDG<\/small><figcaption>\n<p>The interior packaging of an HP Pavilion review unit sent to PCWorld, as it emerges from the box. Note how the cardboard to the lower right is folded to create space.<\/p>\n<\/figcaption><\/figure>\n<p>We\u2019re very much focused on the materials. You\u2019ll see different materials, you\u2019ll see the construction of our packaging differ, but we also think about usability and the whole unboxing experience.\u00a0<\/p>\n<p><strong>PCW: PCs have changed, from all-plastic iMacs to now, where metal is much more integral to the design. One example is the HP Elite C1030 Chromebook Enterprise, which is made from 75 percent recycled aluminum. Can you talk a bit more about why more notebooks are designed around metal?<\/strong><\/p>\n<p>Cho: Materials\u2014both from the perspective of sustainability, but also related to experience on the device\u2014play into all of that, as well as cost. We are increasingly using advanced materials that meet the properties of all three of those areas, like you explained about our Chromebooks.<\/p>\n<p>We look at our Elite Dragonfly notebook. What did it do? It? We moved to 80-percent recycled materials in that, using magnesium. We also have achieved new breakthroughs on weight: It\u2019s one kilogram, as a business convertible. And we\u2019re delivering it in new colors that meet the reality between your professional device and your personal device. They\u2019re often intermixed.\u00a0<\/p>\n<p><strong>PCW: Where do you get your recycled materials from? How does that process actually work?\u00a0\u00a0<\/strong><\/p>\n<p>Cho: We have a supply chain that that we work with, in terms of sourcing materials.\u00a0\u00a0<\/p>\n<p><strong>PCW: If I\u2019m a consumer, and I believe in recycling, how do I contribute to this? There\u2019s a tradition of taking aluminum cans down to a recycler when we\u2019re done with them. How do we get consumers used to doing that with PCs? I know HP does have recycling programs, but they seem to be more geared toward recycling inkjet cartridges.<\/strong><\/p>\n<p>Cho: We\u00a0see it as a multi-step, value-chain topic. You know what we\u2019ve already covered, around designing more sustainable components in our product. So that\u2019s part of it. And there\u2019s a lot of different dimensions to that.<\/p>\n<figure class=\"large \"><a class=\"zoom\" href=\"https:\/\/images.idgesg.net\/images\/article\/2018\/10\/img_20181001_103259-2-100774786-orig.jpg\" rel=\"nofollow\"><img border=\"0\" alt=\"HP Spectre Folio motherboard\" width=\"1200\" height=\"986\" data-imageid=\"100774786\" data-license=\"IDG\" data-original=\"https:\/\/images.idgesg.net\/images\/article\/2018\/10\/img_20181001_103259-2-100774786-large.jpg\" class=\"lazy\" loading=\"lazy\"\/><\/a> <small class=\"credit\">Mark Hachman \/ IDG<\/small><figcaption>\n<p>The motherboard and other components within HP\u2019s Spectre Folio.<\/p>\n<\/figcaption><\/figure>\n<p>Obviously, there\u2019s a huge element also around designing for serviceability. With other products out there, if you have an issue with the product, you can\u2019t use it anymore. So we really designed for serviceability that reduces the amount of additional [environmental] impact. We look at features like how well can you replace a screen. We look at <a href=\"https:\/\/www.ifixit.com\/Right-to-Repair\/Repairable-Products\" rel=\"nofollow\">[repair] scores from iFixit<\/a> as one proxy for us.<\/p>\n<p>We\u2019re increasingly moving to a services business where I can take [a PC] back. A 360-degree program is important, because we\u2019re finding customers have needs that evolve. We can create more of a closed-loop process by which we enable them to bring those back. We have a service offering, and entrance into the broader [recycling] ecosystem. That also contributes.\u00a0We think of it in multiple parts of the ecosystem, because it\u2019s really not a silver bullet.<\/p>\n<p><strong>PCW: Do you think we\u2019ll ever transition to a model where PCs aren\u2019t just left on a shelf there to rot, but after a period of five or six years we\u2019ll take them down to a recycling center or send them back to the manufacturer in exchange for a fee?<\/strong><\/p>\n<p>Cho:\u00a0Yeah, you already see some of that happening. It\u2019s about location. And I think that is definitely a larger ambition, about participating in a much larger ecosystem about that being done. And that\u2019s why I say that COVID is definitely impacting the world in challenging ways. We don\u2019t see any reason why the need and the value proposition to customers and to the planet should stop us from making progress. We\u2019re very excited. It\u2019s a very rewarding part of what we do in terms of what we call personal systems.<\/p>\n<p><strong>PCW: One of the ways that HP has justified its sustainability claims is the number of certified <a href=\"https:\/\/www.amazon.com\/gp\/feature.html?docId=1000405461\" rel=\"nofollow\">EPEAT Gold and Silver<\/a> products. Two of the criteria used in awarding those specifications are product longevity and energy efficiency. Let\u2019s talk about the first. In everything we hear\u2014from Intel, say, and other PC makers\u2014longevity is the enemy. You want us to replace older PCs every five years or so. This seems counterintuitive to what EPEAT promotes. Is it?<\/strong><\/p>\n<p>Cho: I would say no. We look at two dimensions. One is that we want to make sure that customers continue to have computing experiences that are relevant for current needs. And so there\u2019s natural cycles of innovation to make sure that they\u2019re getting that.<\/p>\n<p>At the same time, we really believe in having an ongoing value proposition for the customer. For some, their lifecycles might be longer; some might be shorter. And in fact, through offerings like device-as-a-service, we\u2019re able to customize that and tailor it more to the unique needs of our customer. We\u2019re not just about PC hardware, it\u2019s about experiences. We want to make sure that [consumers] are the ones who are getting the benefits, whether that be in working remotely, gaming and entertainment, or to even think about healthcare\u2014a number of visits that are happening via some kind of telehealth type of infrastructure.<\/p>\n<p>One more thing that I would add is that in every generation of our products, because we\u2019re so focused on this, it gets more efficient. Every generation, we should make more progress.<\/p>\n<p><strong>PCW: Energy efficiency is another important thing to talk about, especially because it has an effect on the total cost of ownership of a PC and a user\u2019s energy bills. How have HP\u2019s PCs evolved in terms of energy savings, and where do you see them headed in the future?<\/strong><\/p>\n<p>Cho: Just to give you some data points, we looked at one of our commercial desktops a few years ago, and we looked at where we are today. We\u2019re 30 percent better, 30 percent less [power], that\u2019s on a desktop.<\/p>\n<p>Notebooks as well: The mission is to deliver energy efficiencies across our products. An Elitebook compared to a few years ago versus now, we\u2019ll see 30-percent [power savings] on our current model versus the equivalent model just a few years ago. We look at it similarly across the portfolio. We think that continuing on this path will will be very fruitful as we make progress on our overall sustainability missions.<\/p>\n<p><strong>PCW: You talked about this before as more of a holistic problem. Can you address the issue of power savings via Windows features like modern standby, and HP\u2019s own services, as well as hardware?<\/strong><\/p>\n<p>Cho: We explicitly look at hardware, software and services. On the hardware side, obviously, it\u2019s the material, as we talked about, but also the efficiency of the architecture. That\u2019s part one. Software is also very important. You talked about a few things: modern standby, you know, enabled by Windows. Also, increasing AI, and algorithms that we use in order to optimize the performance of the device that\u2019s being used, <em>when<\/em> you need it to be used. Think about things like GPUs and CPUs, and making sure that we\u2019re optimizing when we\u2019re using them.<\/p>\n<p>Services: we talked a little bit earlier around enabling users to [recycle] PCs. We\u2019re also able to remotely identify when devices might have failures. So being able to remediate that ahead of time is important.<\/p>\n<p>Failure doesn\u2019t necessarily mean the device breaks. It might mean that something is running, running, running, running, consuming a lot more energy than it needs to. We look at that, at all parts of how we contribute, across hardware, software, and services.<\/p>\n<p><strong>PCW: This is somewhere between lifestyle and sustainability. One of the choices HP has made has been in the use of materials like leather to wrap devices like the HP Spectre Folio. What do you think about when you\u2019re making those decisions, and where do we go from here?\u00a0<\/strong><\/p>\n<p>Cho: It\u2019s a great time to be in this business. Because we\u2019re able to really explore a huge array of materials. Maybe I can just share with you what the criteria are.<\/p>\n<figure class=\"large \"><img border=\"0\" alt=\"hp spectre folio\" width=\"700\" height=\"467\" data-imageid=\"100779820\" data-license=\"Supplied Art\" data-original=\"https:\/\/images.idgesg.net\/images\/article\/2018\/11\/hp-spectre-folio-100779820-large.jpg\" class=\"lazy\" loading=\"lazy\"\/><small class=\"credit\"><a href=\"https:\/\/store.hp.com\/us\/en\/mdp\/hp-spectre-folio-13\" rel=\"noopener nofollow noreferrer\" target=\"_blank\">HP<\/a> <\/small><figcaption>\n<p>HP\u2019s Spectre Folio, which sheathes the laptop in leather.<\/p>\n<\/figcaption><\/figure>\n<p>We do look at performance. That\u2019s very important. Those who are in this business know about thermal performance efficiencies. We also definitely look at sustainability issues. And we also look at the experience of the product, both how it feels, but also how it looks. These devices\u2014they\u2019re very personal devices, whether for work or for personal use, and they make a statement. We\u2019ve actually invested a lot in exploring different types of materials. You\u2019ve seen some of them today.<\/p>\n<p>One of the things that I would highlight is that we recognize that computing is increasingly a part of people\u2019s lives. And so, why not explore things like wood? Why not explore things like leather? Why not look at other types of materials that are not traditionally thought of in terms of computing\u2014they\u2019re warmer, they\u2019re a little bit more reflective [of life] outside of technology.<\/p>\n<p>We really believe in bringing technology to people as a design center. We don\u2019t want to just take technology and shove it at people. We really believe in a human design focus, bringing technology to personalize it and meet where people are. So that kind of design center is giving us opportunity to explore a rich set of things: colors, materials, finish. It&#8217;s a very exciting area at this company.<\/p>\n<p><strong>PCW: Final question: Where do we go from here?<\/strong><\/p>\n<p>Cho: COVID is an interesting\u2014to use one adjective\u2014time. It is very difficult for the world of computing.<\/p>\n<p>I will say that other than the challenges of working in this environment, we really think that now is a catalyst for a whole lot of new things, highlighted by the fact that the PC is essential. I remember, not too long ago, when some people told me, hey, the PC is dead.\u00a0I have four kids, and they\u2019re not in school unless they have a PC. So are the other billion children around the world not in a classroom.<\/p>\n<p>Because of that we see remote-distance type of environments as a real catalyst for brave new innovations that are meaningful for customers. We\u2019re very energized by that. We have been working on several things for several years. We just had a fast-forward opportunity to test them in the world because of the current environment. So I would expect a lot more.<\/p>\n<p>It\u2019s a very exciting time to be in this business. Right now everyone is feeling a little bit disoriented. Computing can bring a lot of value, because it really is essential now, and that\u2019s why we are working as hard as we can.<\/p>\n<div class=\"end-note\">\n<p>\t\t<!-- blx4 #2008 blox4.html  --><\/p>\n<div id=\"\" class=\"blx blxParticleendnote blxM2008  blox4_html  blxC24068\">Note: When you purchase something after clicking links in our articles, we may earn a small commission. Read our affiliate link policy for more details.<\/div>\n<\/div><\/div>\n<div class=\"post-item-metadata entry-meta\">\n<p class=\"has-background has-very-light-gray-background-color\">Disclaimer: Content may be edited for style and length.\u00a0<a class=\"newsium-categories category-color-1\" href=\"https:\/\/www.pcworld.com\/article\/3568170\/hps-pc-chief-explains-why-sustainable-pcs-matter-in-a-pandemic.html#tk.rss_all\" target=\"_blank\" rel=\"noopener noreferrer\">Story Source<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] HP&#8217;s PC chief explains why sustainable PCs matter in a pandemic In May, HP claimed that it now offered the \u201cmost sustainable\u201d PC portfolio. Alex Cho, the president of its Personal Systems Group, spoke with\u00a0PCWorld\u2019s Mark Hachman to explain why sustainability, materials, and saving &#8230; <a title=\"HP&#8217;s PC chief explains why sustainable PCs matter in a pandemic\" class=\"read-more\" href=\"https:\/\/aviancetechnologies.com\/blog\/hps-pc-chief-explains-why-sustainable-pcs-matter-in-a-pandemic\/\" aria-label=\"Read more about HP&#8217;s PC chief explains why sustainable PCs matter in a pandemic\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":5958,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-laptops"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HP&#039;s PC chief explains why sustainable PCs matter in a pandemic - Aviance Technologies<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HP&#039;s PC chief explains why sustainable PCs matter in a pandemic - Aviance Technologies\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] HP&#8217;s PC chief explains why sustainable PCs matter in a pandemic In May, HP claimed that it now offered the \u201cmost sustainable\u201d PC portfolio. Alex Cho, the president of its Personal Systems Group, spoke with\u00a0PCWorld\u2019s Mark Hachman to explain why sustainability, materials, and saving ... 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Aviance Technologies","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"HP's PC chief explains why sustainable PCs matter in a pandemic - Aviance Technologies","og_description":"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] HP&#8217;s PC chief explains why sustainable PCs matter in a pandemic In May, HP claimed that it now offered the \u201cmost sustainable\u201d PC portfolio. 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