{"id":5780,"date":"2020-07-30T09:00:30","date_gmt":"2020-07-30T09:00:30","guid":{"rendered":"https:\/\/aviancetechnologies.com\/blog\/blog\/this-is-a-new-phase-europe-shifts-tactics-to-limit-techs-power\/"},"modified":"2020-07-30T09:00:30","modified_gmt":"2020-07-30T09:00:30","slug":"this-is-a-new-phase-europe-shifts-tactics-to-limit-techs-power","status":"publish","type":"post","link":"https:\/\/aviancetechnologies.com\/blog\/this-is-a-new-phase-europe-shifts-tactics-to-limit-techs-power\/","title":{"rendered":"\u2018This Is a New Phase\u2019: Europe Shifts Tactics to Limit Tech\u2019s Power"},"content":{"rendered":"<p>\u00a0\u00a0 <\/p>\n<p>[responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;]<\/p>\n<h2>\u2018This Is a New Phase\u2019: Europe Shifts Tactics to Limit Tech\u2019s Power<\/h2>\n<p><\/p>\n<div>\n<p class=\"css-158dogj evys1bk0\">The momentum in the United States is set to grow. The Justice Department is expected to announce an antitrust case against Google in the coming weeks. The Federal Trade Commission and state attorneys general are also probing Facebook, Apple and Amazon for potential anti-competitive behavior.<\/p>\n<p class=\"css-158dogj evys1bk0\">But the actions still lag those of Europe, where officials are coupling their new lawmaking efforts against Big Tech with more traditional tactics such as antitrust investigations. European Union officials are investigating whether Apple\u2019s App Store policies are anti-competitive, and are preparing charges against Amazon for abusing its e-commerce dominance to box out smaller rivals. The European Union is also reviewing Google\u2019s purchase of the wearables maker Fitbit, while Britain opened an inquiry in June into Facebook\u2019s acquisition of Giphy, a GIF company.<\/p>\n<p class=\"css-158dogj evys1bk0\">Google, Facebook, Apple and Amazon are closely monitoring Europe\u2019s proposals. While the companies have publicly said they want to work with the region\u2019s lawmakers and regulators, their lobbying groups have argued that Europe\u2019s aggressive actions are partially an effort to protect homegrown industries.<\/p>\n<p class=\"css-158dogj evys1bk0\">\u201cPopular tech services are increasingly being developed outside of the E.U.,\u201d said Christian Borggreen, vice president of the Computer and Communications Industry Association, an industry group in Brussels. \u201cThe E.U. should strive to become a leader in tech innovation, not just in tech regulation.\u201d<\/p>\n<p class=\"css-158dogj evys1bk0\">Amazon, Facebook, Apple and Google declined to comment. <\/p>\n<p class=\"css-158dogj evys1bk0\">For years, Europe set the standard in tech regulation \u2014 only to find that its efforts did not make much of a dent as the tech behemoths continued to grow.<\/p>\n<p class=\"css-158dogj evys1bk0\">Consider that the European Commission found Google guilty of antitrust violations three times between 2017 and 2019, resulting in fines of roughly 8.25 billion euros, or about $9.7 billion at current conversion rates.<span class=\"css-8l6xbc evw5hdy0\">  <\/span>But the cases each took several years to complete, giving Google ample time to secure its dominance in online advertising, smartphone software and internet search. The monetary penalties, which are small for a company with more than $160 billion in annual revenues, remain tied up in court appeals.<\/p>\n<p class=\"css-158dogj evys1bk0\">Other legal efforts, such as Europe\u2019s landmark privacy law called the General Data Protection Regulation, were aimed at many industries and were not just targeted at the tech companies. Since G.D.P.R.\u2019s implementation in 2018, it has been faulted for lack of enforcement.<\/p>\n<\/div>\n<div class=\"post-item-metadata entry-meta\">\n<p class=\"has-background has-very-light-gray-background-color\">Disclaimer: Content may be edited for style and length.\u00a0<a class=\"newsium-categories category-color-1\" href=\"https:\/\/www.nytimes.com\/2020\/07\/30\/technology\/europe-new-phase-tech-amazon-apple-facebook-google.html\" target=\"_blank\" rel=\"noopener noreferrer\">Story Source<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] \u2018This Is a New Phase\u2019: Europe Shifts Tactics to Limit Tech\u2019s Power The momentum in the United States is set to grow. The Justice Department is expected to announce an antitrust case against Google in the coming weeks. The Federal Trade Commission and state &#8230; <a title=\"\u2018This Is a New Phase\u2019: Europe Shifts Tactics to Limit Tech\u2019s Power\" class=\"read-more\" href=\"https:\/\/aviancetechnologies.com\/blog\/this-is-a-new-phase-europe-shifts-tactics-to-limit-techs-power\/\" aria-label=\"Read more about \u2018This Is a New Phase\u2019: Europe Shifts Tactics to Limit Tech\u2019s Power\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":5781,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,30],"tags":[],"class_list":["post-5780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018This Is a New Phase\u2019: Europe Shifts Tactics to Limit Tech\u2019s Power - Aviance Technologies<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018This Is a New Phase\u2019: Europe Shifts Tactics to Limit Tech\u2019s Power - Aviance Technologies\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] \u2018This Is a New Phase\u2019: Europe Shifts Tactics to Limit Tech\u2019s Power The momentum in the United States is set to grow. The Justice Department is expected to announce an antitrust case against Google in the coming weeks. The Federal Trade Commission and state ... 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