{"id":5592,"date":"2020-07-27T06:33:44","date_gmt":"2020-07-27T06:33:44","guid":{"rendered":"https:\/\/aviancetechnologies.com\/blog\/?p=5592"},"modified":"2020-07-27T06:45:10","modified_gmt":"2020-07-27T06:45:10","slug":"india-leads-mobile-ad-fraud-across-asia","status":"publish","type":"post","link":"https:\/\/aviancetechnologies.com\/blog\/india-leads-mobile-ad-fraud-across-asia\/","title":{"rendered":"India leads mobile ad fraud across Asia"},"content":{"rendered":"

India is leading mobile ad fraud in Asia with a rate of 62 per cent as marketers are spending nearly 20 per cent of their advertising budget on ad fraud, a new report said on Monday.<\/p>\n

Nine out of 10 marketers said there is scope for improvement in ad fraud prevention methods while 95 per cent respondents felt that lack of penalties and transparency in industry regulations give rise to ad fraud,” said the report titled `Ad Fraud Benchmark Report` from global non-profit organization Mobile Marketing Association.
\nMajor types of ad fraud are cookie stuffing (74 per cent), adware traffic (65 per cent), data fraud (61 per cent) and ad injection (54 per cent).<\/p>\n

Only 37 per cent respondents are aware of Blockchain and its application to fraud prevention said the report published in collaboration with a leading research firm Decision Lab.<\/p>\n

“In India, the awareness on ad fraud risks is very low with almost a fifth of the marketers being unclear of their ad fraud budget and the majority of them believing that fraudulent activities will only increase,” said Moneka Khurana, Country Head, MMA India.<\/p>\n

“Marketers must understand the potential of technologies such as Blockchain that can help solve issues related to fraud and create security and transparency in the mobile marketing ecosystem,” Khurana added.<\/p>\n

Image Credit: Unsplash<\/em><\/strong><\/p>\n

\n

Disclaimer: Content may be edited for style and length.\u00a0Story Source<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

India is leading mobile ad fraud in Asia with a rate of 62 per cent as marketers are spending nearly 20 per cent of their advertising budget on ad fraud, a new report said on Monday. Nine out of 10 marketers said there is scope for improvement in ad fraud prevention methods while 95 per … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":5594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[74,24,1],"tags":[],"class_list":["post-5592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-mobiles","category-news"],"acf":[],"yoast_head":"\nIndia leads mobile ad fraud across Asia - Aviance Technologies<\/title>\n<meta name=\"description\" content=\"India leads mobile ad fraud across Asia , Read more about India leads mobile ad fraud in Asia ,mobile ad fraud is a major challenge in India\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India leads mobile ad fraud across Asia - Aviance Technologies\" \/>\n<meta property=\"og:description\" content=\"India leads mobile ad fraud across Asia , Read more about India leads mobile ad fraud in Asia ,mobile ad fraud is a major challenge in India\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aviancetechnologies.com\/blog\/india-leads-mobile-ad-fraud-across-asia\/\" \/>\n<meta property=\"og:site_name\" content=\"Aviance Technologies\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-27T06:33:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-27T06:45:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2020\/07\/mobile-ad-india.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ATN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ATN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/india-leads-mobile-ad-fraud-across-asia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/india-leads-mobile-ad-fraud-across-asia\\\/\"},\"author\":{\"name\":\"ATN\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#\\\/schema\\\/person\\\/687e1451a2e1ef0b60e1759f4aeb84bc\"},\"headline\":\"India leads mobile ad fraud across Asia\",\"datePublished\":\"2020-07-27T06:33:44+00:00\",\"dateModified\":\"2020-07-27T06:45:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/india-leads-mobile-ad-fraud-across-asia\\\/\"},\"wordCount\":228,\"publisher\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/india-leads-mobile-ad-fraud-across-asia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/mobile-ad-india.jpg\",\"articleSection\":[\"INTERNET\",\"MOBILES\",\"NEWS\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/india-leads-mobile-ad-fraud-across-asia\\\/\",\"url\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/india-leads-mobile-ad-fraud-across-asia\\\/\",\"name\":\"India leads mobile ad fraud across Asia - Aviance Technologies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/india-leads-mobile-ad-fraud-across-asia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/india-leads-mobile-ad-fraud-across-asia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/mobile-ad-india.jpg\",\"datePublished\":\"2020-07-27T06:33:44+00:00\",\"dateModified\":\"2020-07-27T06:45:10+00:00\",\"description\":\"India leads mobile ad fraud across Asia , Read more about India leads mobile ad fraud in Asia ,mobile ad fraud is a major challenge in India\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/india-leads-mobile-ad-fraud-across-asia\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/india-leads-mobile-ad-fraud-across-asia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/india-leads-mobile-ad-fraud-across-asia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/mobile-ad-india.jpg\",\"contentUrl\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/mobile-ad-india.jpg\",\"width\":1200,\"height\":800,\"caption\":\"mobile-ad-india\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/india-leads-mobile-ad-fraud-across-asia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"India leads mobile ad fraud across Asia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/\",\"name\":\"Aviance Technologies\",\"description\":\"Latest Technology Trends\",\"publisher\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#organization\",\"name\":\"Aviance Technologies\",\"url\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logo-aviance-tech-news.png\",\"contentUrl\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/logo-aviance-tech-news.png\",\"width\":217,\"height\":77,\"caption\":\"Aviance Technologies\"},\"image\":{\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/#\\\/schema\\\/person\\\/687e1451a2e1ef0b60e1759f4aeb84bc\",\"name\":\"ATN\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f4c1ca1258ac9b116cff31ef81481958b0b795f6f4698e454fe2c71577aacc62?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f4c1ca1258ac9b116cff31ef81481958b0b795f6f4698e454fe2c71577aacc62?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f4c1ca1258ac9b116cff31ef81481958b0b795f6f4698e454fe2c71577aacc62?s=96&d=mm&r=g\",\"caption\":\"ATN\"},\"url\":\"https:\\\/\\\/aviancetechnologies.com\\\/blog\\\/author\\\/webmaster\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"India leads mobile ad fraud across Asia - Aviance Technologies","description":"India leads mobile ad fraud across Asia , Read more about India leads mobile ad fraud in Asia ,mobile ad fraud is a major challenge in India","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"India leads mobile ad fraud across Asia - Aviance Technologies","og_description":"India leads mobile ad fraud across Asia , Read more about India leads mobile ad fraud in Asia ,mobile ad fraud is a major challenge in India","og_url":"https:\/\/aviancetechnologies.com\/blog\/india-leads-mobile-ad-fraud-across-asia\/","og_site_name":"Aviance Technologies","article_published_time":"2020-07-27T06:33:44+00:00","article_modified_time":"2020-07-27T06:45:10+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2020\/07\/mobile-ad-india.jpg","type":"image\/jpeg"}],"author":"ATN","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ATN","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aviancetechnologies.com\/blog\/india-leads-mobile-ad-fraud-across-asia\/#article","isPartOf":{"@id":"https:\/\/aviancetechnologies.com\/blog\/india-leads-mobile-ad-fraud-across-asia\/"},"author":{"name":"ATN","@id":"https:\/\/aviancetechnologies.com\/blog\/#\/schema\/person\/687e1451a2e1ef0b60e1759f4aeb84bc"},"headline":"India leads mobile ad fraud across Asia","datePublished":"2020-07-27T06:33:44+00:00","dateModified":"2020-07-27T06:45:10+00:00","mainEntityOfPage":{"@id":"https:\/\/aviancetechnologies.com\/blog\/india-leads-mobile-ad-fraud-across-asia\/"},"wordCount":228,"publisher":{"@id":"https:\/\/aviancetechnologies.com\/blog\/#organization"},"image":{"@id":"https:\/\/aviancetechnologies.com\/blog\/india-leads-mobile-ad-fraud-across-asia\/#primaryimage"},"thumbnailUrl":"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2020\/07\/mobile-ad-india.jpg","articleSection":["INTERNET","MOBILES","NEWS"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/aviancetechnologies.com\/blog\/india-leads-mobile-ad-fraud-across-asia\/","url":"https:\/\/aviancetechnologies.com\/blog\/india-leads-mobile-ad-fraud-across-asia\/","name":"India leads mobile ad fraud across Asia - Aviance Technologies","isPartOf":{"@id":"https:\/\/aviancetechnologies.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aviancetechnologies.com\/blog\/india-leads-mobile-ad-fraud-across-asia\/#primaryimage"},"image":{"@id":"https:\/\/aviancetechnologies.com\/blog\/india-leads-mobile-ad-fraud-across-asia\/#primaryimage"},"thumbnailUrl":"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2020\/07\/mobile-ad-india.jpg","datePublished":"2020-07-27T06:33:44+00:00","dateModified":"2020-07-27T06:45:10+00:00","description":"India leads mobile ad fraud across Asia , Read more about India leads mobile ad fraud in Asia ,mobile ad fraud is a major challenge in India","breadcrumb":{"@id":"https:\/\/aviancetechnologies.com\/blog\/india-leads-mobile-ad-fraud-across-asia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aviancetechnologies.com\/blog\/india-leads-mobile-ad-fraud-across-asia\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aviancetechnologies.com\/blog\/india-leads-mobile-ad-fraud-across-asia\/#primaryimage","url":"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2020\/07\/mobile-ad-india.jpg","contentUrl":"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2020\/07\/mobile-ad-india.jpg","width":1200,"height":800,"caption":"mobile-ad-india"},{"@type":"BreadcrumbList","@id":"https:\/\/aviancetechnologies.com\/blog\/india-leads-mobile-ad-fraud-across-asia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aviancetechnologies.com\/blog\/"},{"@type":"ListItem","position":2,"name":"India leads mobile ad fraud across Asia"}]},{"@type":"WebSite","@id":"https:\/\/aviancetechnologies.com\/blog\/#website","url":"https:\/\/aviancetechnologies.com\/blog\/","name":"Aviance Technologies","description":"Latest Technology Trends","publisher":{"@id":"https:\/\/aviancetechnologies.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aviancetechnologies.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aviancetechnologies.com\/blog\/#organization","name":"Aviance Technologies","url":"https:\/\/aviancetechnologies.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aviancetechnologies.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2023\/05\/logo-aviance-tech-news.png","contentUrl":"https:\/\/aviancetechnologies.com\/blog\/wp-content\/uploads\/2023\/05\/logo-aviance-tech-news.png","width":217,"height":77,"caption":"Aviance Technologies"},"image":{"@id":"https:\/\/aviancetechnologies.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/aviancetechnologies.com\/blog\/#\/schema\/person\/687e1451a2e1ef0b60e1759f4aeb84bc","name":"ATN","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f4c1ca1258ac9b116cff31ef81481958b0b795f6f4698e454fe2c71577aacc62?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f4c1ca1258ac9b116cff31ef81481958b0b795f6f4698e454fe2c71577aacc62?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4c1ca1258ac9b116cff31ef81481958b0b795f6f4698e454fe2c71577aacc62?s=96&d=mm&r=g","caption":"ATN"},"url":"https:\/\/aviancetechnologies.com\/blog\/author\/webmaster\/"}]}},"_links":{"self":[{"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/posts\/5592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/comments?post=5592"}],"version-history":[{"count":0,"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/posts\/5592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/media\/5594"}],"wp:attachment":[{"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/media?parent=5592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/categories?post=5592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aviancetechnologies.com\/blog\/wp-json\/wp\/v2\/tags?post=5592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}