{"id":5494,"date":"2020-07-23T10:06:00","date_gmt":"2020-07-23T10:06:00","guid":{"rendered":"https:\/\/aviancetechnologies.com\/blog\/blog\/why-amd-says-well-be-buying-a-lot-of-pcs-this-year\/"},"modified":"2020-07-23T10:06:00","modified_gmt":"2020-07-23T10:06:00","slug":"why-amd-says-well-be-buying-a-lot-of-pcs-this-year","status":"publish","type":"post","link":"https:\/\/aviancetechnologies.com\/blog\/why-amd-says-well-be-buying-a-lot-of-pcs-this-year\/","title":{"rendered":"Why AMD says we’ll be buying a lot of PCs this year"},"content":{"rendered":"

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Why AMD says we’ll be buying a lot of PCs this year<\/h2>\n

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AMD has a dream that we\u2019ll all buy more PCs, including AMD-based ones, of course\u2014and that dream just may be coming true. Citing data from the National Retail Federation<\/a>, Rick Bergman, AMD\u2019s VP of Computing and Graphics, said he believes the sudden shift to working and learning from home during the pandemic will drive a PC onto every desk (and coffee table and kitchen counter) at home.<\/p>\n

\u201cPreviously, having a PC at home was considered a one-per-family need,\u201d Bergman wrote in a blog. \u201cNow, with requirements around online schooling, working remotely and wanting to have an outlet for downtime while staying home, the trend seems to be shifting to a one-per-person PC demand,\u201d Bergman wrote.<\/p>\n

\"nrf<\/a> National Retail Federation<\/small>
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Survey data from the National Retail Federation shows a large spike in electronics and computer spending for back-to-school (K-12) this year.<\/p>\n<\/figcaption><\/figure>\n

In his blog, Bergman cited survey data from the NRF that showed American families plans to spend a record $11.8 billion this year on electronics or computer equipment just for \u201cback to school,\u201d a category encompassing K-12 students. The same spend for 2019 was $7.7 billion, according to the NRF survey.\u00a0The NRF survey shows 63 percent of families with K-12 kids plan to buy a computer this year.<\/p>\n

The NRF numbers also show 60 percent of college-bound shoppers plan to buy electronics or computer-related equipment. The actual spending in that category by college-age students is projected to increase from $13.1B in 2019 to $16.7B in 2020.<\/p>\n

The survey of 7,481 consumers was conducted between July 1 and July 8 by Prosper Insights & Analytics and has a margin of error of 1.1 percent.<\/p>\n

Of course, a computer could mean everything from a $50 Amazon Fire tablet to a $5,000 workstation, and buyers\u2019 budgets appear to reflect that. Of the 7,481 people surveyed, the average amount expected to be spent in 2020 on electronics and computer hardware for K-12 was $274.44.\u00a0<\/p>\n

\"nrf<\/a> National Retail Federation<\/small>
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Back-to-college spending on electronics and computer-related equipment is expected to take a big jump, according to survey data released by the National Retail Federation.<\/p>\n<\/figcaption><\/figure>\n

While some will certainly buy higher-end laptops and desktops, that range of spending means an awful lot of entry-level Windows 10 PCs and truckloads of Chromebooks are likely to be in virtual shopping carts. The $274.44 for computers and electronics is also up considerably from 2018, where the average spend was $203.44, and 2018, where it was $187.10.\u00a0Back-to-college, the average spend is a bit lower at $261.52, but that\u2019s still an increase over the previous year\u2019s intended spend of $243.69.<\/p>\n

Bergman\u2019s point is mainly to fly the flag for PCs, some of which presumably have AMD hardware inside of them. Despite his obvious leanings, it\u2019s clear the PC is not going away for work and education needs, not to mention gaming.\u00a0\u201cWhile smart phones have seen impressive advances over the past few years, \u201c Bergman wrote. \u201cThe need for PCs to work, learn and play is not going away.\u201d<\/p>\n