{"id":5055,"date":"2020-07-14T20:03:15","date_gmt":"2020-07-14T20:03:15","guid":{"rendered":"https:\/\/aviancetechnologies.com\/blog\/blog\/how-facebook-handles-climate-disinformation\/"},"modified":"2020-07-14T20:03:15","modified_gmt":"2020-07-14T20:03:15","slug":"how-facebook-handles-climate-disinformation","status":"publish","type":"post","link":"https:\/\/aviancetechnologies.com\/blog\/how-facebook-handles-climate-disinformation\/","title":{"rendered":"How Facebook Handles Climate Disinformation"},"content":{"rendered":"<p>\u00a0\u00a0 <\/p>\n<p>[responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;]<\/p>\n<h2>How Facebook Handles Climate Disinformation<\/h2>\n<p><\/p>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">As Covid-19 spread across the globe early this year, Facebook went into action to combat potentially dangerous disinformation on its site. The company labeled and suppressed misleading content, removed disinformation and directed users to reputable sources, including the Centers for Disease Control and Prevention website.<\/p>\n<p class=\"css-158dogj evys1bk0\">This swift action stood in sharp contrast to Facebook\u2019s stance on another divisive and complex danger: climate change. That\u2019s because, under the company\u2019s guidelines, climate content can be classified as opinion and therefore exempted from fact-checking procedures.<\/p>\n<p class=\"css-158dogj evys1bk0\">The policy means that peer-reviewed science can be lumped into the same category as industry statements and even blatant disinformation. In September, for example, the CO2 Coalition, a nonprofit group that says increased carbon emissions are good for the planet, successfully overturned a fact-check when Facebook quietly labeled its post as \u201copinion.\u201d<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<h3 class=\"css-jq65r3 e1gnsphs0\" id=\"link-659df4c3\">What are Facebook\u2019s rules?<\/h3>\n<p class=\"css-158dogj evys1bk0\">All opinion content on the platform \u2014 including op-ed articles or posts that express the views or agendas of politicians, businesses, and nongovernmental organizations \u2014 is exempt from fact-checking. This policy has been in place since 2016, according to a Facebook spokesman, and is publicly posted on the company\u2019s website.<\/p>\n<h3 class=\"css-jq65r3 e1gnsphs0\" id=\"link-5855ab37\">Who does the fact-checking?<\/h3>\n<p class=\"css-158dogj evys1bk0\">Facebook itself does not check content. Instead, it contracts at least 50 independent organizations that have access to posts flagged as potential disinformation by Facebook or users.<\/p>\n<p class=\"css-158dogj evys1bk0\">One of the platform\u2019s climate change fact checkers is Climate Feedback, an organization that recruits subject-matter experts to analyze posts. The process can take weeks for a single article.<\/p>\n<p class=\"css-158dogj evys1bk0\">According to Scott Johnson, Climate Feedback\u2019s science editor, fact checkers can also scrutinize posts that have not yet been flagged or classified by Facebook.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">After a review, the fact-checking company can apply one of eight content warnings to the post. Labels include, \u201cFalse Headline,\u201d \u201cMisleading,\u201d and outright \u201cFalse.\u201d When content is labeled false or partly false, users receive a pop-up warning about the content if they click to share it. False posts are also ranked to appear lower in news feeds.<\/p>\n<h3 class=\"css-jq65r3 e1gnsphs0\" id=\"link-6296ca51\">What counts as opinion?<\/h3>\n<p class=\"css-158dogj evys1bk0\">Deciding what\u2019s opinion is at the discretion of Facebook, not the fact checkers.<\/p>\n<p class=\"css-158dogj evys1bk0\">In August, that policy attracted attention when the CO2 Coalition shared a <a target=\"_blank\" class=\"css-1g7m0tk\" href=\"https:\/\/www.washingtonexaminer.com\/opinion\/op-eds\/the-great-failure-of-the-climate-models\" title=\"\" rel=\"noopener noreferrer\">Washington Examiner op-ed article that disputed the accuracy of climate change models. Climate Feedback labeled the post as \u201cfalse.\u201d<\/p>\n<p class=\"css-158dogj evys1bk0\">The CO2 Coalition appealed the decision and, according to Climate Feedback, Facebook responded by informing the fact checkers that the post was opinion content, and thus exempt from scrutiny by outside fact checkers.<\/p>\n<p class=\"css-158dogj evys1bk0\">\u201cPlacing statements that are verifiably false in an opinion section shouldn\u2019t grant immunity from fact-checking,\u201d says Mr. Johnson.<\/p>\n<p class=\"css-158dogj evys1bk0\">According to Climate Feedback, the op-ed cherry-picked facts and compiled them in a deliberately misleading manner. You can read the full fact-check here.<\/p>\n<p class=\"css-158dogj evys1bk0\">John Podesta, an adviser to President Barack Obama who coordinated the administration\u2019s climate policy, called Facebook\u2019s opinion policy \u201ca loophole that you can drive a Mack truck through.\u201d<\/p>\n<h3 class=\"css-jq65r3 e1gnsphs0\" id=\"link-53f84fc1\">Loophole or free speech?<\/h3>\n<p class=\"css-158dogj evys1bk0\">According to a company representative who spoke on background, Facebook is most concerned with flagging or removing content that poses an immediate threat to human health and safety, including disinformation about the coronavirus or hate speech that incites violence. Climate change content, he said, does not fall within that category.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">The representative said that The Washington Examiner post, originally published as an op-ed, clearly aligned with Facebook\u2019s definition of opinion content and added that fact checkers should have been aware of that classification.<\/p>\n<p class=\"css-158dogj evys1bk0\">Mr. Podesta asserts that the policy amounts to a loophole for disinformation. He said some opinion pieces are \u201cfull of factual lies.\u201d<\/p>\n<p class=\"css-158dogj evys1bk0\">\u201cWe\u2019re not objecting to people having opinions,\u201d he said. \u201cWe\u2019re objecting to the spread of disinformation and lies under the cover of opinion.\u201d<\/p>\n<p class=\"css-158dogj evys1bk0\">Andrew Dessler, a professor of atmospheric science at Texas A&amp;M who helped fact-check the Washington Examiner item, agreed. He said he supports debate around policy questions, like how much carbon emissions should be reduced, but not about the decades of peer-reviewed research that have established scientific facts about climate change. \u201cThey aren\u2019t up for debate,\u201d Mr. Dessler said. \u201cNot everybody\u2019s opinion is equal on that.\u201d<\/p>\n<p class=\"css-158dogj evys1bk0\">When pressed to combat disinformation, Facebook often points to its policy of protecting free speech and freedom of opinion. In May, the company founder, Mark Zuckerberg, told Fox News that the platform should not become the \u201carbiter of truth of everything people say online.\u201d<\/p>\n<p class=\"css-158dogj evys1bk0\">Analysts point out, however, that not all speech is equal on Facebook. Some posts, often <a target=\"_blank\" class=\"css-1g7m0tk\" href=\"https:\/\/library.oapen.org\/handle\/20.500.12657\/28351\" title=\"\" rel=\"noopener noreferrer\">selected by algorithms because they are controversial or have high engagement, can be promoted to reach millions of people. That selective turbocharge gives them far more reach and power than other posts or spoken conversations at, say, a dinner with friends.<\/p>\n<p class=\"css-158dogj evys1bk0\">Emily Bell, director of the Tow Center at Columbia University, which studies digital journalism and platforms, noted that since the last election, Facebook\u2019s fight against disinformation has been front-and-center in its talking points.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">\u201cYou\u2019ve built a platform, which actually really helps accelerate the spread of misinformation because it reacts positively to outrage and to things that people want to share,&#8221; she said, including information too good, or bad, to be true.<\/p>\n<p class=\"css-158dogj evys1bk0\">\u201cYou have a statement like, \u2018We believe everybody should have a voice,\u2019 which is something Mark Zuckerberg has said over and over again. It sounds great,\u201d Ms. Bell said. \u201cBut in practice, we know what letting everybody have a voice means. It means that you don\u2019t discriminate against bad actors who are foreign powers. You don\u2019t stop bullies and people who would seek to shame and harass other people.\u201d<\/p>\n<p class=\"css-158dogj evys1bk0\">Facebook said in a statement that it has tripled the number of staff working on safety and security issues since 2016. A spokesman noted that the company produces quarterly, publicly-available reports that describe how much policy-violating content it removes.<\/p>\n<p class=\"css-158dogj evys1bk0\">\u201cOur longstanding guidance to our partners is that clear opinion content is not eligible for ratings and we do not consider climate change content, or any other topic, to always be opinion,\u201d said Andy Stone, Facebook\u2019s policy communications director, in an emailed statement.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div class=\"post-item-metadata entry-meta\">\n<p class=\"has-background has-very-light-gray-background-color\">Disclaimer: Content may be edited for style and length.\u00a0<a class=\"newsium-categories category-color-1\" href=\"https:\/\/www.nytimes.com\/2020\/07\/14\/climate\/climate-facebook-fact-checking.html\" target=\"_blank\" rel=\"noopener noreferrer\">Story Source<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] How Facebook Handles Climate Disinformation As Covid-19 spread across the globe early this year, Facebook went into action to combat potentially dangerous disinformation on its site. The company labeled and suppressed misleading content, removed disinformation and directed users to reputable sources, including the Centers &#8230; <a title=\"How Facebook Handles Climate Disinformation\" class=\"read-more\" href=\"https:\/\/aviancetechnologies.com\/blog\/how-facebook-handles-climate-disinformation\/\" aria-label=\"Read more about How Facebook Handles Climate Disinformation\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":5056,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,30],"tags":[],"class_list":["post-5055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Facebook Handles Climate Disinformation - Aviance Technologies<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Facebook Handles Climate Disinformation - Aviance Technologies\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] How Facebook Handles Climate Disinformation As Covid-19 spread across the globe early this year, Facebook went into action to combat potentially dangerous disinformation on its site. The company labeled and suppressed misleading content, removed disinformation and directed users to reputable sources, including the Centers ... 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Aviance Technologies","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How Facebook Handles Climate Disinformation - Aviance Technologies","og_description":"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] How Facebook Handles Climate Disinformation As Covid-19 spread across the globe early this year, Facebook went into action to combat potentially dangerous disinformation on its site. The company labeled and suppressed misleading content, removed disinformation and directed users to reputable sources, including the Centers ... 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