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\u201cThe power in the livestreaming gaming industry has gradually shifted from the platforms to the creators,\u201d said Doron Nir, the chief executive of the livestreaming services provider StreamElements, \u201csince they now have more options for where to build their brand.\u201d<\/p>\n
Representatives for Mr. Blevins did not respond to a request for comment.<\/p>\n
\u201cWe welcome any content from him,\u201d said Talia Yates, a spokeswoman for YouTube, adding that the company would continue to work with Mr. Blevins to increase his presence on YouTube. She would not say whether Mr. Blevins had struck a deal with YouTube, which is owned by Google.<\/p>\n
Mr. Nir said he would not be surprised if Mr. Blevins avoided limiting himself to a single platform.<\/p>\n
\u201cWhile lucrative exclusivity deals are commonplace,\u201d he said, \u201cwe expect to see the rise of transcendent creators. These are individuals who are able to be bigger than any one platform with the freedom to reach a much broader audience by leveraging all of them. Oprah, Ellen and Bill Simmons have all exemplified the benefit of not tethering themselves to a single platform, and Ninja can easily follow suit.\u201d<\/p>\n<\/div>\n<\/div>\n