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The company\u2019s executives continued the campaign on Tuesday morning with another video meeting with advertisers, followed by separate sessions with ad holding companies. At the meeting, Facebook\u2019s marketing chief, Carolyn Everson, public policy director, Neil Potts, and vice president for integrity, Guy Rosen, took a more conciliatory tone, acknowledging clients\u2019 concerns about ads appearing next to hate speech and misinformation, said four people with knowledge of the event.<\/p>\n
Yet even as Facebook has labored to stanch the ad exodus, it is having little effect. Executives at ad agencies said that more of their clients were weighing whether to join the boycott, which now numbers more than 300 advertisers and is expected to grow. Pressure on top advertisers is coming from politicians, supermodels<\/a>, actors<\/a> and even Prince Harry and his wife, Meghan, they said. Internally, some Facebook employees said they were also using the boycott to push for change.<\/p>\n \u201cOther companies are seeing this moment, and are stepping up proactively,\u201d said Jonathan Greenblatt, chief executive of the Anti-Defamation League, citing recent efforts from Reddit, YouTube and Twitch taking down posts and content that promote hate speech across their sites. \u201cIf they can do it, and all of Facebook\u2019s advertisers are asking them to do it, it doesn\u2019t seem that hard to do.\u201d<\/p>\n The push from advertisers has led Facebook\u2019s business to a precarious point. While the social network has struggled with issues such as election interference and privacy in recent years, its juggernaut digital ads business has always powered forward. The Silicon Valley company has never faced a public backlash of this magnitude from its advertisers, whose spending accounts for more than 98 percent of its annual $70.7 billion in revenue.<\/p>\n \u201cTheir intentions are good, but their judgment is poor,\u201d David Jones, a top advertising executive, said of Facebook. Mr. Jones, who was a founding member of Facebook\u2019s client council, a group of ad executives who advise the company, said if the social network did not make further progress on hate speech, then \u201cthey\u2019re starting down a long slippery slope to being irrelevant.\u201d<\/p>\n<\/div>\n