{"id":3740,"date":"2020-06-03T21:39:32","date_gmt":"2020-06-03T21:39:32","guid":{"rendered":"https:\/\/aviancetechnologies.com\/blog\/blog\/snapchat-stopped-promoting-trump-account\/"},"modified":"2020-06-03T21:39:32","modified_gmt":"2020-06-03T21:39:32","slug":"snapchat-stopped-promoting-trump-account","status":"publish","type":"post","link":"https:\/\/aviancetechnologies.com\/blog\/snapchat-stopped-promoting-trump-account\/","title":{"rendered":"Snapchat Stopped Promoting Trump Account"},"content":{"rendered":"<p>\u00a0\u00a0 <\/p>\n<p>[responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;]<\/p>\n<h2>Snapchat Stopped Promoting Trump Account<\/h2>\n<p><\/p>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">WASHINGTON \u2014 Snap said on Wednesday that it had stopped promoting the Snapchat account of President Trump after determining that his public comments off the site could incite violence, in another hardened stance by a social media company against the president.<\/p>\n<p class=\"css-158dogj evys1bk0\">Snap, which makes the Snapchat app that is popular among young users, said Mr. Trump\u2019s account would remain intact but would not be promoted on its Discover home page for news and stories. Mr. Trump\u2019s account was previously regularly featured on Discover, along with the accounts of other high-profile users like the celebrity Kim Kardashian, the actor Kevin Hart and Gov. Andrew M. Cuomo of New York.<\/p>\n<p class=\"css-158dogj evys1bk0\">Snap\u2019s move is part of a toughening position by social media companies against Mr. Trump\u2019s posts, which are often aggressive and contain threats and inaccuracies. Over the past week, Twitter has labeled several of the president\u2019s tweets for giving misinformation on voting and glorifying violence. In contrast, Facebook has not touched Mr. Trump\u2019s posts, arguing that they are newsworthy and should remain up in the name of free speech.<\/p>\n<p class=\"css-158dogj evys1bk0\">Snap said it had decided to stop highlighting Mr. Trump\u2019s account because of tweets, posted on Saturday, in which he threatened to send \u201cvicious dogs\u201d and \u201cominous weapons\u201d into the protests that have erupted across the nation after the death of George Floyd, an African-American man who was killed in police custody in Minneapolis. The comments did not appear in Mr. Trump\u2019s Snapchat account.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">\u201cWe will not amplify voices who incite racial violence and injustice by giving them free promotion on Discover,\u201d Rachel Racusen, a Snap spokeswoman, said.<\/p>\n<p class=\"css-158dogj evys1bk0\">After Mr. Trump\u2019s comments, Evan Spiegel, Snap\u2019s chief executive, addressed them in a lengthy message to his employees.<\/p>\n<p class=\"css-158dogj evys1bk0\">\u201cWe will make it clear with our actions that there is no gray area when it comes to racism, violence and injustice,\u201d Mr. Spiegel said in the memo that was <a target=\"_blank\" class=\"css-1g7m0tk\" href=\"https:\/\/www.snap.com\/en-US\/news\/\" title=\"\" rel=\"noopener noreferrer\">posted on Snap\u2019s blog on Monday. \u201cWe simply cannot promote accounts in America that are linked to people who incite racial violence, whether they do so on or off our platform.\u201d But the company would not remove accounts, he added.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">Mr. Spiegel said he had reached his decision while thinking about the future of the country and his company\u2019s role in it, musing in his letter to employees about the intentions of the founding fathers and reflecting on the time he spent studying in South Africa.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">White House representatives did not respond to requests for comment. Brad Parscale, the manager of Mr. Trump\u2019s 2020 campaign, accused Mr. Spiegel of liberal bias and said, \u201cSnapchat is trying to rig the 2020 election.\u201d<\/p>\n<p class=\"css-158dogj evys1bk0\">Mr. Trump has been embroiled in a confrontation with social media companies since Twitter began labeling some of his tweets last week. He immediately accused Twitter, his preferred social media platform, where he has more than 81 million followers, of stifling his speech and meddling in the November presidential election.<\/p>\n<p class=\"css-158dogj evys1bk0\">In an apparent act of retaliation last Thursday, Mr. Trump <a target=\"_blank\" class=\"css-1g7m0tk\" href=\"https:\/\/www.nytimes.com\/2020\/05\/28\/us\/politics\/trump-order-social-media.html\" title=\"\" rel=\"noopener noreferrer\">signed an executive order intended to chip away at legal protections that internet companies rely on so that they are not liable for the content posted on their sites.<\/p>\n<p class=\"css-158dogj evys1bk0\">Twitter and others have denounced the executive order. Twitter has since pressed ahead in labeling more tweets by public officials, while Facebook has faced criticism for doing nothing about Mr. Trump\u2019s posts. Mark Zuckerberg, Facebook\u2019s chief executive, grappled with a virtual walkout on Monday by hundreds of his employees over the issue, but has continued defending his decision to leave Mr. Trump\u2019s messages untouched.<\/p>\n<p class=\"css-158dogj evys1bk0\">Social media companies are entitled to enforce their own standards on speech, said First Amendment and social media speech scholars.<\/p>\n<p class=\"css-158dogj evys1bk0\">Snap\u2019s decision \u201cshows that companies increasingly understand that they do not need to be in the binary leave-up or take-down dynamic,\u201d said David Kaye, a law professor at the University of California, Irvine, and the United Nations special rapporteur on freedom of opinion and expression. \u201cThey have multiple tools to deal with the dynamics of the spread of hateful content, disinformation, harassment and other kinds of content.\u201d<\/p>\n<p class=\"css-158dogj evys1bk0\">But the impact of Snap\u2019s action is likely to be modest, said Kate Klonick, an assistant professor at the law school at St. John\u2019s University.<\/p>\n<\/div>\n<\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-158dogj evys1bk0\">\u201cThe president doesn\u2019t need to be promoted by Snap, or Twitter or Facebook,\u201d she said. \u201cHis speech is amplified by social media organically.\u201d<\/p>\n<p class=\"css-158dogj evys1bk0\">Mr. Trump has a following of about 1.5 million people on Snapchat, <a target=\"_blank\" class=\"css-1g7m0tk\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-05-13\/trump-embraces-snapchat-as-battle-for-2020-youth-vote-heats-up?sref=hgnjMiAk\" title=\"\" rel=\"noopener noreferrer\">according to Bloomberg. On the account, he currently features video and images of his photo op in front of St. John\u2019s Church in Washington, along with a screenshot of one of his tweets.<\/p>\n<p class=\"css-158dogj evys1bk0\">Mr. Trump was regularly promoted on the Discover feature, which is curated by people and algorithms and allows publishers and public figures to reach new Snap audiences.<\/p>\n<p class=\"css-158dogj evys1bk0\">People have been spending more time on Snapchat since the coronavirus pandemic began. Snap reported in April that its number of daily active users had grown more rapidly than expected, reaching 229 million people. Communication between friends was 30 percent higher in the last week of March than in the last week of January, Snap said.<\/p>\n<p class=\"css-pncxxs etfikam0\">Cecilia Kang reported from Washington, and Kate Conger from Oakland, Calif.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div class=\"post-item-metadata entry-meta\">\n<p class=\"has-background has-very-light-gray-background-color\">Disclaimer: Content may be edited for style and length.\u00a0<a class=\"newsium-categories category-color-1\" href=\"https:\/\/www.nytimes.com\/2020\/06\/03\/technology\/snapchat-trump.html\" target=\"_blank\" rel=\"noopener noreferrer\">Story Source<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] Snapchat Stopped Promoting Trump Account WASHINGTON \u2014 Snap said on Wednesday that it had stopped promoting the Snapchat account of President Trump after determining that his public comments off the site could incite violence, in another hardened stance by a social media company against &#8230; <a title=\"Snapchat Stopped Promoting Trump Account\" class=\"read-more\" href=\"https:\/\/aviancetechnologies.com\/blog\/snapchat-stopped-promoting-trump-account\/\" aria-label=\"Read more about Snapchat Stopped Promoting Trump Account\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":3741,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,30],"tags":[],"class_list":["post-3740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat Stopped Promoting Trump Account - Aviance Technologies<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat Stopped Promoting Trump Account - Aviance Technologies\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00a0 [responsivevoice_button rate=&#8221;1\u2033 pitch=&#8221;1.2\u2033 volume=&#8221;0.8\u2033 voice=&#8221;US English Female&#8221; buttontext=&#8221;Story in Audio&#8221;] Snapchat Stopped Promoting Trump Account WASHINGTON \u2014 Snap said on Wednesday that it had stopped promoting the Snapchat account of President Trump after determining that his public comments off the site could incite violence, in another hardened stance by a social media company against ... 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